This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations. 

They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations. 

Highlights from the conversation:

Marketing for a cause requires understanding multiple audiences.

The knowledge phase is crucial for nonprofits to identify needs.

A master plan aligns organizational goals with fundraising efforts.

Storytelling is essential for emotional engagement in nonprofits.

Campaigns serve as the product in nonprofit marketing.

Data management is critical for tracking donor engagement.

Nonprofits must balance awareness and fundraising objectives.

B2B marketing skills are transferable to nonprofit marketing.

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn

Jeff Clark on LinkedIn

Mentioned this week:

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Public Enemy - Fight The Power - On YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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