Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a former CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a fancy martini, Ian and Robert discuss a keynote from P&G’s Marc Pritchard at this year’s ANA Masters of Marketing Conference, where he outlined his five marketing fundamentals and Robert’s take in an article for the Content Marketing Institute blog. 

The five points from Pritchard’s keynote that they discuss:

Know your consumer

Know your brand

Fall in love with advertising

Build memory

Nurture creativity

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn

Robert Rose on LinkedIn

Mentioned this week

5 Marketing Fundamentals That Still Work in 2026

​​Marc Pritchard: Why marketing’s old rules still work in a new world | The Drum

Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices