The way we consume media and content is constantly evolving. With that being said, how do networks and streamers stay in the loop on the trendiest creators on social platforms like TikTok and find ways to put them on everyone’s radar? That’s where RJ Larese, vp of talent and development and brand partnerships at Nickelodeon and AwesomenessTV, comes in. In this episode, RJ talks about the role social media plays in entertainment and how he helps brands partner with the right content creators.

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