Time to say farewell to lockdown 3.0 and with anticipation we will not be seeing your relative lockdown 4.0. I understand reorganising the salon appointment diaries are essential, but don’t overlook the other factors in your salon. 

In this episode, I am talking about the things you can be doing with your staff right now, in preparation for that big reopening. 

Links to businesses I've spoken about:

1. Vistaprint -  For all your printing needs.
2. Microsoft Teams - Meetings over the internet.
3. Zoom - Meetings over the internet.
4. Amazon - Love heart sweets.

Thank you to everyone who has downloaded this Podcast, until the next episode. 

The customer buying decision process describes the journey your customer goes through before they book into your salon and spend their money. Understanding your customer's buying decision process is not only very important for your stylists, but it will also enable you to align your salons marketing strategy accordingly.

Links to a few things that have been mentioned is this episode:

1. Rate My Salon - The independent hair and beauty industry related online review platform (website).
2. Consumer Buying Decision Process -  This is a recent study that focused on consumer buying behaviour process. The purpose of this study is to know the process or pattern of a consumer for buying a product, which either be a high involvement product or low involvement product. 

If there is anything specific you'd like an episode on, and if it can be done then I will. Please email [email protected]

Your salon may be closed right now, but that doesn’t mean you can stop working to attract new clients for when you reopen again.

In this episode, I will be chatting about how you can control the controllable, and how you can use a marketing calendar to schedule your salons marketing for the entire year.

I’ve also mentioned a couple of things in this Podcast that you may or may not want to purchase, so here are the links to help you if you do.

1. Microsoft Office (For Excel).
2. Mans Search For Meaning by Viktor Frankl 

My name is Carl Mitchell, and welcome to my Podcast ‘The Root of Hair Salon Business Advice’.

With  an incredible 12 years’ experience in the Hair industry as a salon owner,  I felt it was about time I shared my Marketing and Business advice with you. 

Obviously, as the name of this episode suggests, this is just introducing me and what this Podcast is going to be about.

Enjoy.