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The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten
The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten episodes
- #019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great
#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123)
Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great.
This episode focuses on the section entitled Making your Customers Look Great. It can be found on page 123 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
19 min - #SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World 2018
SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18
Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World.
This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018 and the concepts found in 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
22 min - #018: "Damn you, Spencer!"—Ephemeral vs. Evergreen
#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127)
Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both.
This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
25 min - #017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical.
#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19)
Spencer and D.P. discuss the finer points of social media, with an emphasis on understanding the difference between the organic and programmed.
This episode focuses on the section entitled 'Success on Social is biological, not mathematical.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
25 min - #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut
Episode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83)
In this episode, Spencer and D.P. look into LinkedIn as a 'must do' for anyone in business, with a special focus on simple tips for LinkedIn agnostics.
This episode focuses on the section entitled 'LinkedIn without the FreakedOut' that can be found on page 83 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
24 min - #015: "I don't know the gestation period of fruit flies."—FAQ You
Episode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135)
Spencer and D.P. discuss the finer points of using FAQ-style content throughout social media to answer your users' perennial questions—and boost your social media brand.
This episode focuses on the section entitled 'FAQ You' that can be found on page 135 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
21 min - #014: "Ogg told Mogg about the Mammoth hunt."—Making Conferences Count
#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183)
Spencer and D.P. share ideas on how to make the most of any conference you attend, and how to get the most profile and brand-boosting benefit via smart social media amplification.
This episode focuses on the section entitled 'Making Conferences Count' that can be found on page 183 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
27 min - #013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs
#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179)
Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.'
This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
22 min - #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric
Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13)
Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein.
This episode focuses on the section entitled 'The #1 Social Media Metric' that can be found on page 13 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com
You can reach Spencer X. Smith at:
Email: [email protected]
Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2018 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
26 min - #011: "For me, it's golf. Let's not talk about golf."
Episode #011: "For me, it's golf. Let's not talk about golf."—You 'check in.' they 'check out.' (page 175)
Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of social activity.
This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 175 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com
+++++++
The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com '
You can reach Spencer X. Smith at:
Email: [email protected] Website: spencerxsmith.com
Twitter: @spencerXsays
Facebook, Instagram, LinkedIn, et al: @spencerxsmith
You can reach D.P. Knudten at:
Email: [email protected]
Website: collaboratorcreative.com / dpknudten.com
Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten
©2017 Spencer X. Smith & D.P. Knudten
COLLABORATOR Publications / [email protected]
23 min
About The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten
From the publisher's feed
Spencer X. Smith and D.P. Knudten, the co-authors of "ROTOMA—The ROI of Social Media 'Top of Mind,'" bring the concepts of the book alive with a focused, friendly discussion on the many ways social…
media can build your personal and professional brands.