Western Washington Rugby operates a high performance D1AA program that mirrors a varsity-style experience. With daily training, film study, and strength work, the program prepares players for top-level domestic and Canadian competition. Head coach Adam Roberts leads a strong staff and an alumni-supported infrastructure that elevates both on-field development and off-field growth.

Adam Roberts is in his first full year as a paid head coach after years of volunteer involvement

Coaching staff includes former national team coaches and former high-level players

Strong alumni network and university support help sustain program growth

Players benefit from stipends, resources, and access to quality facilities

Daily schedule includes field sessions, gym work, film review, and recovery

Coaches push players to think clearly under pressure and understand tactical systems

Players speak to a major jump in fitness demands from high school to WWU

Academic support, study groups, and accountability structures are built into the program

Regular matches against leading Canadian universities such as UBC and Victoria

Full conference schedule across the Pacific Northwest

Bi-annual international tours, with upcoming travel planned for Ireland and England

Working to increase games against top D1A programs like Cal, Saint Mary’s, and Arizona

Team plays one of the highest game counts in college rugby nationwide

Mental toughness and grit

Work ethic and daily accountability

Versatility across multiple positions

Players who push teammates while adding to a positive team culture

Staff encourages recruits to join calls, ask questions, and explore fit

Professional environment with clear standards and expectations

Focus on long-term personal development, not only rugby performance

Commitment to academics and building habits that transfer beyond sport

Balance of hard work, competition, and genuine fun within the squad

Instagram: @WWRugby

Website: www.wwurugby.org

Coach Roberts open for Zoom conversations with interested recruits

Program conducts yearly recruiting trips into Northern and Southern California

Athletes encouraged to connect through the Next Phase Rugby platform

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In this episode of the Rugby NorCal Podcast, host Nate Dalena sits down with Will Hooley, former USA Eagle, Saracens and Northampton Saints professional, and current Major League Rugby Technical Director.

Will shares stories from his playing career in England and the United States, including his experience at the 2019 Rugby World Cup in Japan, and opens up about his transition from player to media and league operations. Together, Nate and Will explore the growth of rugby in the U.S., the current landscape of MLR, and what young players, coaches, and parents can do to help the game thrive.

Highlights include:

Will Hooley’s path from youth rugby in the UK to representing the USA Eagles

Behind-the-scenes perspective from the 2019 Rugby World Cup in Japan

How Major League Rugby is restructuring for long-term stability and domestic player development

The importance of developing rugby IQ early and building strong grassroots programs

Preparing for the 2027 and 2031 Rugby World Cups

Why the U.S. needs more certified coaches and referees

Insights on staying positive, competing in the classroom, and planning life beyond playing
 

Key Takeaways:

Developing rugby IQ early helps players succeed at every level

MLR is focused on long-term sustainability and U.S. player growth

Positivity, consistency, and belief drive progress in American rugby

Coaches and referees are essential for growing the game
 

About Will Hooley:

Will Hooley represented both England U20 and the USA Men’s National Team, playing at the 2019 Rugby World Cup. He has competed for Saracens, Northampton Saints, Bedford Blues, and San Diego Legion, and now works in broadcasting and technical leadership for Major League Rugby, helping shape the future of rugby in the United States.

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Key Takeaways

Work Ethic Over Raw Talent: Players who consistently perform at 75–80% often surpass the “flashes of brilliance” players who are inconsistent.

Integrated Skill Development: Every training element (gym, conditioning, skills) should build decision-making and rugby IQ.

Games-Based Conditioning: Using continuous, high-intensity play improves fitness, skills, and decision-making under fatigue more effectively than isolated drills.

Culture First: A positive, hardworking team culture can elevate even less naturally talented groups into strong contenders.

Holistic Assessment: Evaluating players across psychology, movement, strength, conditioning, and skill leads to more complete development.

At the Brumbies Academy, progression to Super Rugby jumped from under 5% to 25% during his tenure.

At the University of Queensland Academy, 17 of 39 “overlooked” players advanced to Super Rugby or higher.

Turned around teams like Canberra Grammar School (from expected blowouts to a grand final) and a Scottsdale, USA side (from winless to National Div 3 finalists in two years).

Avoid rigid structures like 1-3-3-1 that can restrict decision-making.

Encourage support-based structures and player freedom to make choices (e.g. counter-attacking from deep).

Embrace variety in training to meet the needs of different players and teams.

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Andrew Cook will be running two lineout sessions at the Summit, helping coaches sharpen their vision, define their non-negotiables, and build efficient lineout systems that spark scoring opportunities.

We cover:

Andrew’s coaching background and growth at St. Mary’s

His approach to developing rugby IQ and player ownership

The evolution of his coaching communication style

Why the lineout remains the most critical set piece in modern rugby

What coaches can expect from his sessions at the Summit
 

🎟️ Register for the Rugby Development Summit and secure early bird pricing until October 1 at RugbySummit.com

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Darryl shares his coaching philosophy, emphasizing the importance of creating environments where team culture develops naturally rather than being dictated. He highlights the value of profiling players and teams to tailor coaching approaches, stressing that knowing players personally helps in building stronger, more cohesive teams.

Listeners will also get a preview of Darryl’s summit content:

Day 1 will focus on framing rugby concepts, assessing teams, and developing game plans.

Day 2 will dive into team environments, culture in practice, and bringing learnings into team runs.

He also explores how coaching styles differ across cultures, from Japan to the Pacific Islands, and why it’s important for coaches to develop player decision-making regardless of background.

Finally, Darryl stresses the importance of networking and continued learning, encouraging coaches to build lasting relationships, share ideas, and connect across different coaching levels.

Key Takeaway: Attendees should come to the Summit prepared with goals and questions, ready to learn, connect, and grow.

🎟️ Early bird registration closes October 1st.

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Rusty introduced games like 50-22, Rondo, and the banking game

Headband technique helped make players feel seen and improved team dynamics

Emphasis on problem-solving and giving players autonomy in decision-making

Coaches maintained contact with Rusty throughout the year, extending learning

Traveled extensively: Iceland, Boston, Spain, Vancouver Island, Seattle, Amsterdam

Upcoming engagements: Coaches Voice Conference (Vegas), Women in Rugby Conference (Denver)

Implemented games like "Park the Bus" successfully in recent coaching sessions

Introduction of "Park the Bus" game, which focuses on defensive strategies in the 22-meter area

Continued emphasis on coaching communication skills (e.g., 4-level framework: name, action, timing, visual cues)

Focus on coaching individuals within team settings

Exploration of "ball out of play" skills and match-day coaching techniques

Solidified position as largest state youth governing body in the country

Hiring staff for competition management

Working to professionalize and improve the spectacle of rugby events

Finalize agenda for 2025 Rugby Development Summit

Coordinate with St. Mary's Gaels rugby team for demonstrations

Rusty to prepare "Park the Bus" game and other new coaching techniques

Encourage coaches to register at RugbySummit.com for the 2025 event

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🔑 Key Takeaways:

Nearly 40% of D1A college rugby games were decided by 9 points or fewer, showing rising parity.

St. Ignatius (Cleveland) and Charlotte Cardinals are strong favorites heading into nationals, but several contenders could shake up the field.

Playing tougher schedules, attending camps/tours, and focusing on long-term player development are critical for teams seeking national recognition.

1. College Rugby Season Recap

Cal vs. Life: Cal wins D1A National Championship

No team went undefeated in D1A

Nearly half of top matchups were close contests

Notable program improvements: UCSB, Cal State Long Beach, Mount St. Mary’s

Emphasis on growing domestic talent alongside international athletes

2. High School Rugby Landscape

St. Francis (NorCal), Torrey Pines & Cathedral Catholic (SoCal) maintained rankings despite early season end

St. Ignatius (Cleveland) showed dominance across top-tier matchups

Surprise risers

NorCal Premier League: Over one-third of games decided by close margins

3. How Teams Can Level Up

Play tougher opponents—even at the risk of losing

Encourage players to join select sides and off-season camps

Create player exchange/tour opportunities (e.g. Oliver Kirk’s NZ tour)

Develop players across all age groups, not just high school varsity

4. Nationals Preview

Club Tier 1: Charlotte Cardinals are the team to beat

Single School: St. Ignatius (Cleveland) enters as favorite, with Herriman in close pursuit

Tier 2 Dark Horse: Fort Hunt (VA) highlighted for their explosive and unpredictable style

5. Next Steps for Coaches & Programs

Review schedules to include out-of-region matches for national exposure

Promote player participation in camps, academies, and tours

Support ongoing growth of competitive rugby across all U.S. regions

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Key Takeaways:

• UW Rugby offers partial scholarships and tagged applications that provide recruits an admissions advantage.

• Daily training, academic support, and rehab services reflect a high-performance environment.

• Character, academics, and work ethic are the cornerstones of Wheaton’s recruiting philosophy.

• Strong informal ties to the Seattle Seawolves (MLR), including coaching support and player development opportunities.

Topics Covered:

• Will Wheaton’s rugby journey: From Shawnigan Lake to head coach at just 22

• The rise of UW Rugby: Post-COVID growth, alumni backing, and climbing the conference ranks

• A look at the UW player schedule: Field sessions, gym, film, medical, and study tables

• MLR connections: Support from Seawolves players and coaching staff

• Recruiting the right players: Focus on character, academics, and team-first mentality

• Scholarships and support: Alumni-funded aid and tagged applications

Get Involved:

Players interested in learning more or beginning the recruitment process should email [email protected] or visit HuskyRugby.com

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Recruitment Form CLICK HERE

Topics

Matt Sherman's Rugby Background

Started playing rugby in high school at Piedmont, California

Played at Cal, winning 4 national championships

Continued rugby career at Oxford while getting master's degree

Began coaching early, including high school team while at Cal

Army West Point Rugby Program

Typical cadet schedule: classes, formations, team meals, afternoon training

Practice schedule: Mon (weights/film), Tue-Wed (intense field work), Thu (gym/mental), Fri (team run)

Program values: trust, commitment, love - doing the right thing, giving best effort, putting team first

2022 National Championship factors: strong leadership, culture improvements post-COVID, depth, few injuries

Recruiting for Army Rugby

Look for character first - attitude, effort, living team values

Physical ability is secondary to character traits

Recruitment process:

Junior year: Winter webinar, start application in February

Senior year: Summer Leadership Experience (SLE) week, July 7-10 summer camp

Encourage talking to Army officers/West Point grads in community

Next Steps

Check show notes for Matt Sherman's contact info and recruitment questionnaire

Consider attending Army's Summer Leadership Experience (SLE) for rising seniors

Look into Army's summer rugby camp July 7-10 (details coming soon)

Watch for Army vs Cal Berkeley match on March 15th

Continue efforts to grow rugby at all levels to positively influence more lives

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Reach out to Troy: [email protected]

Topics

Troy Hall's Rugby Journey

Started playing rugby at age 5 in New Zealand

Moved to the USA, played for various clubs including White Plains and Old Blue

Selected for USA Eagles in both 7s (2008) and 15s, playing until 2015

Transitioned to coaching, including roles with Rugby Oregon and Oregon State

Clemson Rugby Program Development

Troy took over as Director of Rugby in 2020 during COVID-19

Focused on building relationships, engaging players, and establishing a strong culture

Introduced "Mahi" concept (meaning "to work hard") as a cornerstone of team culture

Developed a professional-like environment with dedicated facilities and support systems

Player Development and Recruitment

Looks for players with resilience, fitness, and willingness to learn

Offers individualized skill development and video analysis

Runs a remote high-performance academy (Mahi) for holistic athlete development

Actively recruits through website and direct communication with Troy

Clemson Rugby Foundation and Alumni Network

Foundation supports operational needs, coaching, and field maintenance

Recently improved engagement through live streaming of games

Working on building a sustainable program with long-term staff and resources

Rugby Schedule and Structure

Fall season focuses on 15s, typically 8-9 games

Spring season dedicated to 7s, with 7-8 tournaments scheduled

Next Steps

Check Clemson Rugby website (clemsonrugby.com) for updated recruitment information

Consider applying to Troy's Mahi high-performance program at hallconsultants.com

Reach out directly to Troy at [email protected] for recruitment inquiries

Look out for potential Clemson Rugby visit to NorCal for recruitment and networking

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