In this conversation, Warren and Jennifer Brockman, third-generation cranberry growers join hosts Amy Eckelberg and Bob Meyer, and share insights into their farming operation, the challenges they face, and the evolution of cranberry varieties.
They discuss the importance of adapting to market demands, the role of family in their farming business, and their experiences with YouTube as a platform for sharing their story.
The conversation highlights the significance of storytelling in agriculture and the impact it can have on audiences. Warren and Jennifer talk about how engaging content resonates more with audiences, especially when family is involved and when you stay true to who you are.
Handling criticism is part of sharing personal stories online, but farmers need to tell their own stories to connect with consumers in a more meaningful way.
This episode of The Rural View is dedicated to co-host, Bob Meyer, who unexpectedly passed away in January 2026. We miss him and his story sharing abilities immensely.