The Ryan Sullivan Show

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

A podcast is rarely just a podcast. In this installment of 'Podcast Producer Reacts', I dig into Patrick Bet-David’s media machine and break down the business model behind the PBD Podcast, ValueTainment, and the larger ecosystem tied to his brand.

This is not a reaction to the content itself, but a look at how attention, personal branding, conferences, and business interests all work together behind the scenes.

📌 Jump In Here:

0:00 - Introduction, how I found PBD

1:38 - How PBD makes money, it’s not ‘just a podcast’

3:47 - What the podcast is an engine for

7:00 - How it all connects together

10:47 - Closing thoughts

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👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script Most people will tell you the secret to

LinkedIn growth is posting nonstop. That’s not how I got to 20,000 followers.

In this video, I break down the simple system I actually used, updated for 2026 and beyond: how to win attention in the comments section, how posts help you keep the followers you earn, and why consistency has way more to do with passion than discipline. If you want to grow your audience without turning your life into a content hamster wheel, this is the playbook. Grab the free video script template in the description and start putting this into action.

📌 Jump In Here:

0:00 - Intro

0:37 - Step 1: Commenting

1:59 - Step 2: Posts

3:02 - Step 3: Consistency

5:28 - Closing thoughts and wrap-up

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

If you’re on LinkedIn trying to win clients, you already know why it matters.

This video is about the simple system that makes it actually work, even with thousands of other advisors posting every day.

I’m breaking down how to stop blending in, tighten up who you’re talking to, and turn LinkedIn into a consistent pipeline without making content your full-time job. We’ll hit the big shifts that move the needle: smarter targeting, a profile that sells for you, a real plan instead of random posts, and the outreach + conversion pieces most advisors skip.

📌 Jump In Here:

0:00 - Why LinkedIn works, and what you’re missing

1:28 - Mistake #1: targeting

3:01 - Mistake #2: your profile doesn’t match your niche

3:46 - Mistake #3: posting at random

5:24 - Mistake #4: the daily plan

6:16 - Mistake #5: stop waiting, start DMs

7:30 - Mistake #6: no path to convert

8:35 - Free script + 2026 marketing plan

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

LinkedIn isn’t paying you for “consistency,” and followers don’t automatically turn into revenue.

I break down the biggest lies influencers sell about content, virality, and growth, then share what’s actually driven real clients for me: targeted posts, intentional commenting, and starting real conversations in the DMs.

0:00 - Intro

0:24 - The real way clients come from LinkedIn

2:02 - Lie #1: Posting content = money

2:57 - Lie #2: Followers = revenue

4:54 - Lie #3: Your content should be broad

6:42 - Lie #4: Go viral

9:00 - What to do instead (my real system)

11:44 - Script Science (CTA)

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Watch the full tutorial on YouTube: https://www.youtube.com/watch?v=W6eb6unmDG4

90% of podcasts don’t make it past episode 8 — not because the host lacks talent, but because the workflow gets annoying and people quit.

In this walkthrough, I show you what modern podcasting looks like in Riverside in 3 simple steps:

1. Record + schedule sessions (solo or with guests)
2. Post-produce with in-software editing + Magic Clips
3. Publish/export long-form + clips to YouTube and podcast platforms

If you want a clean, simple workflow that helps you stay consistent and look professional, start here:

Sign up free → https://creators.riverside.com/RyanSullivan

🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Advisors spend less than 2% of revenue on marketing, and I want to keep it that way.

In this video, I walk you through my $0 organic marketing plan for RIAs and financial advisors. It’s built for advisors selling plans, wealth management, products, or a mix of all three, and it’s designed to work in 2026 and beyond.

I also share a simple scripting structure that makes prep easy: hook, body, outro. Then we go into repurposing tools, posting cadence, and the compliance-friendly workflow that makes approvals way easier by getting the long-form transcript approved first.

Finally, we talk conversion. Content creates attention, but clients come from having a clear bridge to a helpful free resource and actually starting real conversations.

📌 Jump In Here:

0:00 - Introduction

1:29 - Creating content

2:05 - What do I record?

3:46 - How are you recording this?

4:22 - Planning content

7:03 - Creating content from content

10:16 - How is all this 'compliance-friendly'?

11:04 - Posting content

15:36 - What do we need to create a content strategy?

16:57 - The Free Playbook

20:17 - Compliance

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Most people don’t have a content problem, they have a setup problem.

In this video, I break down a simple, repeatable system for recording talking-head videos without getting stuck in planning, gear, or editing. You’ll learn why lighting matters more than your camera, how to build a 5-minute setup with just a phone + mic + real light, and an easy scripting framework so you can stop overthinking and start publishing.

📌 Jump In Here:

0:00 - The real problem

0:59 - Step 1: Lighting

2:11 - Step 2: Make it easy

3:50 - Step 3: Planning + recording + post-production overview

5:11 - Script Science”

5:28 - Recording recap

5:40 - Editing advice

6:25 - Build the habit: publish to create momentum

6:38 - Closing thoughts if you hate video, choose a different medium

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

This week's episode is all killer, no filler. I'm delivering to you 50 tips about podcasting and how to grow your show successfully - in 15 minutes.

From managing your guest list and designing episodes, to reposting, repurposing - as well as tons of tactical tips you can take and use immediately. This episode is your first and last stop whether you're starting tomorrow, or dropping your 100th episode today.

📌 Jump In Here:

0:00 - Intro

0:21 - How to 'Treat' your podcast

1:16 - Know exactly who your ideal listener is

1:57 - Match your title to your actual show

2:35 - Choose one 'core promise'

2:51 - Stick to one metric

3:05 - Design episodes that are binge-able

3:23 - Build a content system

3:45 - Your podcast guest list

4:17 - Turn case studies into podcast episodes

4:36 - Create a unique recurring segment

5:05 - Ask better questions

5:35 - Structure your interviews

5:58 - Do solo episodes too!

6:27 - Use different formats

6:54 - End every interview with these two questions

7:12 - Ask your guest questions people are afraid to ask

7:59 - Always have a backup microphone

8:14 - Start with a strong opening (and open w/ the hook)

9:14 - Batch record and use video

9:29 - Branding

9:49 - Use templates for..

10:06 - Add captions to every single clip

10:19 - Episode design, clip posting

10:40 - Turn your episodes into other things

10:57 - Upload all your videos to YouTube

11:07 - Give the titles and thumbnails attention

11:18 - "Selling" your episode

12:10 - Never say..

12:18 - Repost clips from old episodes

12:40 - End every episode with a CTA and build an email list

12:55 - Turn eps. into FAQs

13:08 - Your goal with a guest

13:27 - Use listener and client questions as prompts

13:46 - Get to know your listeners

14:03 - Don't pre-record every single time

14:20 - Reinforce the core philosophy every episode

14:30 - Measuring success

14:44 - The final tip..

15:43 - Script science

16:20 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

It's never been easier (or cheaper) to start a podcast.

In this week's episode, I break down the essentials for any podcast setup: your microphone, your camera and one bonus item people often forget..

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

You won't be the next Joe Rogan, or Alex Hormozi.

But that doesn't stop you from capturing some of the success they've had by doing the same strategy they've employed.

You don't need a studio, you don't need tens of thousands of dollars - I take you through three, actionable habits that you can start doing today to building your audience and listenership.

📌 Jump In Here:

0:00 - Intro

0:47 - #1 The Value Stack

1:47 - #2 He does more

2:42 - #3 Clipping

4:28 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop