Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

This week’s episode is a special treat..

I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles:

Disagree.

Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.

Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?

Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?

0:00 - Intro

1:10 - Episode beginning

2:20 - Debate start

4:15 - Is outsourcing marketing different?

10:31 - Should you just learn it all?

17:30 - Dealing with turnover

20:31 - Building internally vs. outsourcing

26:28 - Does Alex’s system sound like work?

29:22 - CEOs aren’t exciting and fun

33:16 - Does the size of the company make a difference?

36:21 - Can your internal team be freelancers?

45:40 - How much strategy does each option do?

49:55 - Ideas require execution

53:10 - Episode wrap-up

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Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

For most people, podcasting boils down to one thing:

Costs.

And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.

I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.

We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll need to strategize and gather together the necessary resources you’ll need to make your project a success.

We also zoom in on some tools to helps defray these costs, our content system and a little bit of good news: how your podcast can help you get money and time back.

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🔎 Navigate Here:

0:00 - Introduction

0:27 - The “time cost” for podcast strategy

2:41 - Zooming in on how much time it would take

4:11 - The “451 System”, A.I. hate

11:25 - Let your podcast do the work

15:54 - Your show will create time for you

18:42 - Episode wrap-up

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Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

If I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..

And the real kicker?

Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points.

Seriously.

And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you today.

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🔎 Navigate Here:

🔎 Navigate Here:

0:00 - Introduction

0:36 - Ranking

4:22 - Podcast SEO

7:39 - Video clips GET your podcast discovered.

9:29 - Script Science!

10:26 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.

Even more importantly, what do you need to launch and maintain a successful podcast?

With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.

In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden. Everyone talks about mics and hosting fees, but what about the stuff no one warns you about? Branding. Graphics. Editing. Marketing. It adds up fast, and getting an honest estimate upfront is harder than you think.

If you want to start your podcast the right way without blowing your budget – this episode is your starting point.

📌 Jump In Here:

0:00 - Three things you spend money on

2:45 - What “podcast strategy” includes

5:14 - Start with a business first (then your podcast)

7:14 - What needs to get produced?

10:13 - Recording, what do you need?

15:58 - Some more studio recording considerations

20:40 - Hiring out (and how much should it cost?)

22:17 - Time-saving essentials

25:19 - Where does MOST of your time go?

28:33 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

The marketing funnel is dead, or at least it’s not what it used to be.

In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today. 

Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.

These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.

📌 Jump In Here:

0:00 - Funnels and ecosystems

1:20 - Why the traditional thinking is dead

2:30 - “Slow marketing”

4:59 - What “the ecosystem” does

7:30 - What the buyer wants

8:07 - Last thoughts

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

As podcasting has grown, so too have the production teams that make the podcast happen.

You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.

This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.

The question is: how do you make it happen?

Skip the research and tune in to get the essentials on cost, deliverables and the hiring process itself – this is the crash course you need to get started!

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🔎 Navigate Here:

0:00 - Introduction

1:09 - Cost

3:41 - Deliverables

5:27 - Hiring

8:18 - The importance of sampling

10:33 - Recap

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

It’s a question that many podcasters will travel far and wide to find the answer to:

Should I get a VA, or a dedicated podcast producer for my show?

At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!

Whether you’re just starting out or scaling up, this episode will help you make the right move.

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🔎 Navigate Here:

0:00 - Introduction

1:17 - VAs and podcast producers

7:47 - The structural issue with the freelancers

10:47 - Let people specialize

12:21 - VAs are business owner’s first stop

19:17 - The executive assistant and creative director

20:25 - “How much money do I need to spend?”

27:23 - The podcast producer

37:42 - The power of the sample

43:48 - Episode wrap-up

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Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/

It’s one of the biggest motivators for podcasters – making money off your podcast.

Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.

The issue here is the ways that people conventionally think will help them ‘get that money’.

But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???

Tune in and let’s sort this all out!

More Content Strategy ↘

How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s

Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s

5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ

Free Resources ↘

Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing

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🔎 Navigate Here:

(0:00) - Intro

(0:31) - Episode beginning

(1:41) - How do we know how to do this?

(2:35) - Two types of podcast

(3:57) - Sponsors

(5:41) - Don't take away time from listeners

(7:16) - Charging your guests

(9:02) - Promoting YOU

(11:59) - Recap

(13:05) - How do we do this?!

(13:56) - Episode wrap-up

Add Me ↘

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher!

Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.

We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks like and weigh in on what is “cheap” or “expensive” in the podcasting world.

And for all my fellow ADD brothers and sisters, or even busy professionals rolling your eyes at the runtime, don’t forget to use the timestamps to skip to the conversation topic that is most interesting and relevant to you!

📌 Jump In Here:

0:00 - Introduction

0:42 - Bringing your podcast “to life”

6:02 - Zooming in on podcast and content strategy

10:58 - Be patient and focus on long-term gains

19:12 - Expectations

25:07 - Setting the bar and gauging “success”

32:22 - How a podcast algorithm works

42:18 - Managing your podcast and building your team

1:01:11 - What does “Done for you” content mean?

1:06:50 - A.I. and podcasting

1:29:05 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

You can market your ENTIRE business with just one podcast.

Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day.

This system is designed to streamline not only your marketing, but also simplify your strategy.

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📌 Jump In Here:

0:00 - Introduction

1:47 - Making marketing doable again, the “4-5-1” system

4:09 - What does posting look like in the “4-5-1”

6:21 - From episode, to clips, to post

8:01 - Why is 4 episodes a month the sweet spot?

10:56 - The production side of 4 episodes a month

14:24 - How important is strategy (really)

18:20 - Marketing and podcast strategies are really the same

21:06 - Should you start a podcast if you JUST started your business?

24:43 -You can’t leave clips out anymore

29:05 - Everything can be “podcast content”

33:31 - Spending $ on traditional marketing

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop