A veritable debate has broken out amongst some of the brightest minds in the SaaS messaging and positioning space. Writer and business veteran Andy Raskin is pushing the importance of "Strategic Narrative." The writer of Play Bigger, Christopher Lochhead, continues to stake his flag on the "Category Design" mountain. Around here, at DRMG, we use the language "SaaS Brand Strategy" (or SBS)—the category we're creating.

Today, we dive head first into the debate to elevate the value of each of these perspectives, and ask the question: Are any of us right or wrong? And what is the core thing all this language is getting at, that SaaS businesses need to have? Are they movements, categories, or brands? Which comes first? And how and why?

Read more about Andy Raskin's point of view here.

Ready more about Christopher Lochhead's point of view here.

Read more about our point of view here.

Listen to "Make The Logo Bigger" here.

About DRMG:

SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell.

DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market.

The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win.

Own the brand that drives demand. With DRMG.

Learn more at https://drmg.co