In this episode of The SaaS Sprints Podcast, Melissa Rosenthal, shares how ClickUp grew 100x using content. Melissa with her strong media background, has had several successful stints across companies like Buzzfeed, Cheddar, and more. Since 2019, she has taken ClickUp's content marketing game to a whole new level.

In this first episode of The SaaS Sprints Podcast, Melissa shares her story of how ClickUp leverages content, how they use PoVs and personalities to punch up their competition, their frameworks for videos, social media and a lot more. If you want to grow your SaaS and leverage content as a core growth pillar, this episode is a must listen.

➡️ ⁣Here's a quick overview of the episode:

00:00 - Intro

01:28 - Content marketing playbook of ClickUp

03:26 - Showcasing personality through content

06:40 - How to punch up heavyweight competition

08:10 - Getting buy-in for punching up

09:30 - The marketing org structure at ClickUp

10:40 - Brining in attitude & personality

11:40 - Content as a monetization model

14:20 - Content framework & framework for viral videos

15:45 - ClickUp's early all-in-one positioning

16:40 - Learnings from ClickUp 3.0 launch

19:00 - Rapid Fire Questions

26:46 - Connect with Melissa

27:10 - Melissa's parting message

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