What if everybody else *doesn't* know something you don't?
What if there isn't a secret platform, marketing strategy, sales technique or perfectly timed decision that's going to suddenly make everything fall into place?
In Episode 2 of The Sacred Shitshow® - Season 6: Plot Twist, Jess Gelling takes two very different real business stories through the RUNE lens to explore our obsession with finding the thing that will finally make business work.
First, we meet a 25-year-old content creator who's generated more than 30 million organic views and built audiences of thousands, yet can't seem to find their next client.
If they're clearly good at what they do, why isn't the work simply following?
Then we meet a founder asking a much bigger question:
What actually makes a small business last?
Is it a brilliant product? Great marketing? Loyal customers? The right strategy?
Or is the answer far less exciting and far more powerful?
Using RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs - Jess explores what can happen when uncertainty sends us searching for the one answer that will finally make us feel like we know what we're doing.
Because sometimes searching for the perfect strategy stops us noticing the ordinary things that are already working.
In this episode:
- Why being brilliant at what you do doesn't automatically mean you'll attract clients
- The difference between competence and confidence
- Why your nervous system craves certainty in business
- How urgency can convince us that more effort is always the answer
- Why 100 unanswered DMs might be telling you to change the strategy - not send another 100
- The difference between looking for clients and becoming easier for the right clients to find
- Why relationships, positioning and trust matter as much as technical ability
- What actually helps a small business survive long-term
- Why profit, customer loyalty, reputation and systems matter
- The difference between consistency and stubbornness
- Why sustainable businesses gradually reduce their dependency on the founder
- And why extraordinary businesses are usually built through very ordinary decisions
🌀 The Plot Twist
There isn't one major decision that builds a successful business.
There isn't one magical platform.
There isn't one marketing tactic everyone else secretly knows.
There isn't one habit that guarantees longevity.
It's hundreds of ordinary decisions, made consistently, that eventually make extraordinary results look inevitable.
✍️ Today's Reflection
What ordinary decision could future me thank me for making today?
Maybe it's following up with someone.
Looking at the numbers you've been avoiding.
Asking for the testimonial.
Documenting the process that's currently living entirely inside your head.
Creating the content.
Looking after the customers you already have.
Or simply continuing with something that's working instead of abandoning it because it stopped feeling exciting.
Don't dismiss the decision because it feels small.
It might be exactly the point.
🧠 About RUNE
Throughout Season 6, we're taking real business stories and exploring them through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs.
RUNE brings together Hannah's nervous system expertise with Jess's experience in business strategy, marketing, systems, community and sustainable growth.
Because sometimes you don't need another strategy.
You need to understand *what's happening beneath the strategy.
If this episode made you think of another business owner who's convinced everyone else has discovered the secret formula, send it their way.
https://strangeapothecary.co.uk/main-shop/personal-development/nervous-system-leadership/
And follow The Sacred Shitshow® so you don't miss the rest of Season 6: Plot Twist.
Because there isn't a secret way.
There's the next decision.
The next conversation.
The next improvement.
And then you do it again tomorrow.
