Not all sales strategies work the same for everyone—especially when it comes to owners vs. employees. In this episode of The Sales Athlete Podcast, we break down why business owners can sell differently than their employees and how sales reps can adapt their approach for maximum success.
While an owner has built-in credibility, long-term vision, and ultimate decision-making power, employees often have to lean on different tactics—building trust, positioning value, and proving expertise in different ways. We’ll explore:
Key Takeaways:
The biggest sales advantages and challenges for owners vs. employees
Why brand authority matters (and how employees can leverage it)
The power of relationship-building and trust-based selling
How employees can sell with confidence—even without the “owner effect”
No matter your role, mastering the right sales mindset and tactics will help you close more deals and elevate your game.
For more information, visit http://sellonstg.com