The Sales Athlete Podcast

In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Cody Russell of Priority Roofing to unpack what it really takes to build a nationwide commercial roofing sales team.Cody shares how he’s scaled from his first $6M year to over $32M in contracts, why commercial roofing is more like gardening than fishing, and the exact tactics his team uses to win in storm restoration and retail markets.You’ll learn:How Priority Roofing approaches national expansion in commercial salesBest practices for storm restoration vs. retail projectsThe power of service departments in building long-term relationshipsWhy Challenger sales principles give contractors an edgeCody’s real-world numbers on calls, inspections, and close ratesIf you’re in commercial roofing—or want to learn what it takes to win in one of the toughest markets—this episode is loaded with actionable insights.🔗 Connect with Cody on LinkedIn: Cody Russell📌 Learn more about Sales Transformation Group: https://salestransformationgroup.com

At just 26 years old, Nate Adame has gone from stocking shelves at Costco to becoming a multi-million dollar service account manager with Chamberlin Roofing & Waterproofing, a $150M+ Houston contractor.In this episode of the Sales Athlete Podcast, Ryan Groth sits down with Nate to unpack his rapid rise in the commercial roofing and waterproofing world:How he went from knocking doors during a Dallas hailstorm to booking 40–50 inspections in just 3 daysWhy his first year in commercial sales was a grind, but led to becoming a $1M producer in 2023 and a $2M+ producer in 2024The difference between residential vs. commercial sales — and why service margins of 45–70% make commercial a powerful laneThe mindset and process that helped him build trust with property managers and turn technical expertise into long-term relationships🔥 If you’re a sales professional looking to break into commercial or take your numbers to the next level, Nate’s story is packed with lessons you can apply today.👉 Don’t forget to subscribe for more episodes of the Sales Athlete Podcast with Ryan Groth, where we share real stories and strategies from the field to help you perform at your best.For Free Commercial Sales Course Access, join our Skool Community:https://www.skool.com/sales-transform...

In this conversation, Ryan Groth discusses the concept of 'Dumbbells and Deals,' emphasizing the importance of maintaining a disciplined lifestyle that balances health and business success. He argues against the notion that physical appearance is a prerequisite for success in sales, instead advocating for personal bests and consistency in both health and professional endeavors. Ryan shares his personal journey of improvement and encourages listeners to adopt a mindset of discipline and resolve to achieve their goals.

In this episode, Ryan Groth shares his personal journey of overcoming an identity crisis that stemmed from his experience as a professional baseball player. He discusses the importance of finding self-worth outside of performance and the role of faith in shaping one's identity. The conversation delves into the impact of external voices and opinions on self-perception, especially in the context of parenting and business. Reed emphasizes the need to focus on internal truths rather than seeking validation from others, ultimately advocating for a stable and peaceful approach to life and performance.

In this conversation, Renee Rodriguez shares his journey from being a sports athlete to a successful sales professional in the roofing industry. He discusses the challenges he faced, including a period of incarceration, and how it led to a profound personal transformation and a stronger faith. Renee emphasizes the importance of service, maintaining high standards, and the impact of environment on success. He also shares valuable insights on personal growth, resilience, and the competitive mindset required to excel in sales.

Chapters

00:00 Introduction to Sales Success

03:30 Renee's Journey from Sports to Sales

06:41 Overcoming Adversity: The Prison Experience

09:40 Finding Faith and Identity in Isolation

12:25 The Power of Second Chances

15:36 Building a Successful Sales Career

18:24 The Importance of Environment in Success

27:20 The 1% Mindset

30:03 Overcoming Hurdles and Trusting the Process

33:05 Transitioning Roles and Embracing Change

35:59 The Art of Service in Sales

41:03 Managing Large Projects and Team Dynamics

46:42 Words of Wisdom for Sales Professionals

In this episode, Ryan Groth sits down with Ryan Lephart of Great Roofing, who is closing in on the 10M a year mark this year. This conversation is packed with practical insights for anyone in roofing or sales who wants to sharpen their edge and elevate their results.

Groth and Lephart dive into the real-world mechanics of roofing sales, the critical role that relationships and connections play, and why being knowledgeable and trustworthy is a sales superpower. They break down the difference between average and elite reps—and even wrap things up with a live roleplay session you won’t want to miss.

For more information, visit http://sellonstg.com

Sales isn’t just about closing deals when conditions are perfect—it’s about showing up, staying consistent, and pushing forward no matter what season you’re in. Whether the economy is slow, leads are drying up, or distractions are pulling you away, the best salespeople keep going.

For more information visit http://sellonstg.com

Too many sales professionals and leaders let limiting beliefs hold them back—convincing themselves that now isn’t the right time to grow, sell, or build. In this episode of The Sales Athlete Podcast, we’re breaking down the most common excuses that keep people stuck. Listen in. Stop waiting. Start winning.

For more information, visit http://sellonstg.com

Great leaders don’t just give instructions—they set the standard. In this episode of The Sales Athlete Podcast, we dive into why leading first is the key to building a winning culture. Whether in sales, business, or life, people follow what you do more than what you say. Tune in for an insightful episode.

In this episode, Ryan sits down with Chris Hunter for a powerful conversation about sales, specifically in the roofing industry. Sales isn’t just about what you say—it’s about how people think. The best sales pros understand human psychology and use it to build trust, create urgency, and close deals more effectively. Listen in for a thought provoking episode.