How do you define sales enablement? And why is it so increasingly important?

This week, Matt welcomes Brendan McGrail, Sales Enablement Leader at Next Caller to help better understand the space. 

Brendan takes us through the do's and dont's of sales enablement, and unpacks the lessons he wants others to learn when thinking about supporting sales teams.

Listen in for Brendan's journey and to get to grips with Sales Enablement.