You noticed that, did you? That the more you try and chase a buyer, the more they seem to lean out, ghost you, be unavailable? 

Yeah, funny how that works. 🤔
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Those who struggle are the ones who are reactive where it comes to working on your pipeline and your deals. 
But those who make it a daily habit to tend to their people-garden?
Those are the ones who actually have deals to work on, sales to make, and money to earn. 
Make sure you choose which side of the fence to be on. 
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All those positioning statements, and all the proof and accreditation and what have you...
Who cares?
Your buyer certainly doesn't. Because people don't buy things that are interesting, they buy things that are useful and helpful. 
So, you know, forget about trying to look interesting. Be helpful, instead. 
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Think about it. You know very, very little about this new person... and now you think you can craft a message that will be just right for them? 

If you can, I want to know where you learned mind-reading.
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And if you can't, you'll find everything in the Sales For Nice People Academy extremely helpful for your sales: https://salesfornicepeople.com/academy

Nice people don't need to worry about "How am I going to sell my work". Ever.
Instead, learn how to enable a buyer to buy. It's nice.
And to get help with that, for free, check out the hundreds of articles over at https://salesfornicepeople.com/academy

When people aren't buying into your idea, trying to persuade them is the opposite of what you should do. Because persuading just sends the message "I'm right, you're in the wrong" and nobody likes to be made wrong. 

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Sure, go ahead and think of your pipeline as that place where you find the people that you somehow need to force through buying stages. 
Or, be nice people, and think of it like this...
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Sure, you can solve really challenging problems. But if you're not selling, maybe that is exactly the reason why?
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Focusing too much on the pain your buyer is in can be a mistake. They need to see that you understand the cause of the problem, if they're going to buy. 
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Because selling is something you do with people, not to people. And asking permission is fundamental if you want your sales process to be fun and as effortless as possible. And, you know, free from anxiety and awkwardness. 
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