You don't have to - and you shouldn't - try and convince or persuade. Instead, become so good at diagnosing problems, that buyers enroll themselves. 

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Time is precious, so you'd better make sure you don't waste yours, or that of the buyer. 

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Get a short daily email on ethical selling at https://martinstellar.com/nice-people

Maybe, but that's only one kind of people. I'd say ignore them and focus on the rest, instead. 

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Oh, you're not? You charge what your work is really worth? Odd. I've never met anyone who does. 

Btw you can get my book Sales for Nice People here: https://martinstellar.com/book

Questions, questions, questions. Better questions get you better answers. Better questions get you moving deals forward faster, and closing more of them. 

Want to experience what that's like? 

Then get yourself a Sales Breakthrough Session: https://martinstellar.com/salesbreakthroughsession/

Why would you want to tell people what's right for them, anyway? That's not what nice people do, is it?

Indeed. What nice people do when they want to sell, is learn Sales for Nice People, and you can do that here: https://martinstellar.com/sales-for-nice-people-info/

Whatever you do, make sure you respect and protect your time, and require that from others, too. 

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Get my book Sales for Nice People at: https://books2read.com/b/salesfornicepeople

You can run ads, outreach campaigns or do content marketing, but unless you know with precision and from the horse's mouth why people should choose you, nothing you do will perform the way it could. 

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Get my book Sales for Nice People at martinstellar.com/book

Heard on a podcast: 

"Values are a hippy-thing, but they're kinda useful in selling". 

Haha. They might be sales pros, but they have no idea... 😄

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Get my book Sales for Nice People at: https://books2read.com/b/salesfornicepeople

You could be forgiven for talking about what you provide or deliver. But, your buyer wants you to talk about what that actually gets them. 

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Want to learn Sales for Nice People? Get my book: https://martinstellar.com/book