This podcast episode could have been entitled "How not to Be a Pawn in Facebook's Chess Game." This week Facebook's platforms went dark as if to show Congress how important the company is to small business. But there was another lesson that we should have learned...

The Journalist and the Lawyer Talk Relationships & Earned Media Journalist Diamond-Michael Scott and Attorney Shavon Jones discuss (1) the best ways to secure earned media to get your message out to your client profile and (2) how to stay connected with your client profile through value-filled touches so that you don’t need to reintroduce […]

The post Podcast Face-Off (Lawyer v. Journalist) first appeared on Sales for Lawyers.

When It Comes to Sales Strategy, Size Matters Your business size, sales & marketing budget, and client profile should dictate your sales strategy. This episode discusses sales strategies for small community law firms, specialty boutique law firms, and large multi-national law firms. Follow us on LinkedIn for exclusive Corporate Lifestyle content. For Lawyers Only magazine

The post How to Match Sales Strategy to Firm Size first appeared on Sales for Lawyers.

This episode is about following up with leads who have shown an interest in your offering. It discusses ways of engaging with them to build enough rapport to advance to the next stage of the buying process.

Tips on how to resolve a fee dispute. We also delve into the source of fee disputes and how to avoid them.

Sell at Your Prospect’s Pace Sometimes your prospect may not be ready to buy from you even though they have a problem and the budget to address it. You may need to take these intermediate steps before they will be comfortable moving forward with the purchase.

Email marketing do's and don'ts.

Lesson from 52 Sales Tips & How to Use Them This sales tips offers ways to identify and connect with prospects who have immediate demand for your offering during their current purchasing cycle. It also explains how to build credibility, fill your pipeline, and continue selling over time.

James's philosophy: Be as good as you say you are which means you must (1) actually be good and (2) say that you're good by promoting yourself.

How to use your network effectively for lead generation