The Sales Manager Playbook Podcast

Andy Paul has a daily podcast called Accelerate! Where he explores topics relevant to everyday sales rep in the field. He is a world class sales trainer, but also an introvert at the same time. So I had a few questions about his journey into sales, and how to get the most out of the introverts on your team.

Dan Waldschmidt is a prospecting legend. His creative philosophy of "Unpredictable and Delightful" is both effective and enjoyable for everyone involved in the process. Prospects love hearing from him, and they eventually turn into customers at an alarmingly high rate.

In this episode, we dig into some of the specific creative outbound strategies that Dan uses to get the attention of very successful executives.

He describes his 1-2-1 approach formula, which breaks down like this:

1: One sentence opening - I'm writing you because... 

2: Two sentences on why you should care about what we are talking about

1: One final question - Make it easy for them to respond and continue the conversation. 

They key, as Dan describes, is to understand the environment of your prospect. What types of messages will he respond to, and how many of the typical "can you tell me who at your company handles buying xyz" type messages he gets every day.

Dan also presents ideas how you can integrate a full outbound strategy to supplement your email campaign. Things including:

• Email
• Call
• Handwritten note
• Package/gift
• Other social media

To see more of Dan's creative ideas, visit www.danwaldschmidt.com

Alen Majer has done some awesome work on introverts in sales. Both in terms of how to sell to introverts as well as how to best manage the introverts on your sales team. 

Rob Rae shares a trade show strategy that is responsible for explosive growth at his company, Datto.

Damian Thompson is a Sales Coach, and Founder of Salesability. He's got a lot of experience in sales, especially software sales!  

At LeadFuze, we've dealt firsthand with the challenges of growing a sales team from the ground up. We realized there was not a lot of good information available, from people actually building these teams. So our goal is to interview some of the top sales managers/professionals from various industries to get their take on how to handle different aspects of growing and managing a sales team and ultimately create a go-to resource for up and coming sales managers to turn. The podcast will feature quick, conversational interview around topics like hiring, compensation, tools, motivation, pricing, messaging, even customer success topics.