The Sales Playbook Podcast

Episode 397 How One Idiot Can Immobilize You April 6, 2024

Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270...

Episode 397 Bet You Haven't Thought About Demos This Way March 24, 2024

We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc. In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!

This Could Change Your Perspective March 22, 2024

Episode 396 How To Slow The Scroll In A Cold Email March 17, 2024

Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate. In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things; 1) WHY decision-makers...

Episode 395 The Cold Email Subject Line Makeover March 9, 2024

The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week's episode of The Sales Playbook Podcast, we're going to talk...

3 FREE Cold Email Templates From Paul Castain February 27, 2024

I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary! My way of saying "Thank you" to all the awesome people who support me!

Episode 394 The 100 Hour Rule February 25, 2024

I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!

Episode 393 A Simple Way To Get Your Year Back On Track February 21, 2024

Sadly, 80% of those who set goals for 2024 have already given up on them!   Additionally, you have lots of sales reps who haven't given up but still aren't accomplishing what they hoped to this year!   I got you covered my friend...

Episode 392 3 Questions You Need To Ask When You Set The Appointment February 4, 2024

Ask these 3 simple questions as you set the first meeting with a prospect and you set yourself up for a much smoother sales cycle!

Episode 391 How To Increase Deal Velocity (And Prevent Stalled Deals) January 28, 2024

If you've been noticing that deals have been taking longer to close, this episode is for you, because; I have 2 very specific tactics that can help!

Episode 390 This Silent Killer Will Destroy Your Commission Checks January 20, 2024

In this week's episode of The Sales Playbook Podcast, we're going to talk about a silent killer in sales so powerful; It will DESTROY your commission checks!

Episode 389 THE Biggest Prospecting Mistake Ever and How You Can Avoid It January 14, 2024

In this week's episode of The Sales Playbook Podcast, we're going to talk about a prospecting mistake so deadly it can ruin your pipeline. Oh, and we're going to talk about how you can keep it from happening to you!

Episode 388 Most People Abandon Their Goals By February Here’s What You Can Do About That January 1, 2024

Most people abandon their goals between the third week of January and the first week of February. In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can turn the odds around in your favor!

Episode 387 How To Warm Up A Cold Call With An Email December 17, 2023

If you ever wished that MORE decision makers would answer their phones, and there was a way to make that call less cold, less salesy, and WITHOUT any cutesy gimmicks; You should check out this episode of The Sales Playbook Podcast,...

Episode 386 3 Tests Your Cold Email MUST Pass To Keep It From Crashing and Burning December 10, 2023

I have some awful news regarding cold sales emails that I'm going to share in this week's episode of The Sales Playbook Podcast, but; It isn't all bad news because I have 3 simple things you can do to DRAMATICALLY impact...

Episode 385 This Sales Quote Can Actually Hurt You December 3, 2023

There's a quote everyone loves to say in sales that can absolutely hurt your results, and; In this week's episode of The Sales Playbook Podcast, we're gonna go there!

The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls October 4, 2023

You'll want to listen to this one ASAP!

Episode 384 This Hurts Sales Reps More Than You’ll Ever Imagine October 1, 2023

There's something absolutely AWFUL that shows it's ugly face this time of year, and;   The worst part is that it's been creeping into your week little by little, until;   Right now when you REALLY begin to feel it;   Then it gets worse!    In this...

Episode 383 Will AI Replace Sales Reps September 24, 2023

In this week's episode of The Sales Playbook Podcast, we talk about the proverbial "Elephant in the room; (Will AI replace sales reps?)

Episode 382 How To Hire A Sales Rock Star September 18, 2023

How do you hire a sales rock star?   We're gonna go there in this week's episode of The Sales Playbook Podcast!

Episode 381 Most Emails and Texts Are Misunderstood, Here’s What You Can Do About It August 6, 2023

According to a study conducted by The Journal of Personality and Social Psychology, 50% of our written communication is misinterpreted. Here's something you can do about it!

Episode 380 The Short Term and Long Term Consequences Of Persistence July 23, 2023

"Prospects admire persistence" . . . you might be a tad confused and even if you aren't, it still might cost you!

Episode 379 Older Sales Reps Need To Listen To This ASAP July 10, 2023

If you're an older sales rep (or even a younger sales rep) you'll want to listen to this ASAP or run the risk of being regarded as a dinosaur!

Episode 378 AI And Why You Should Be Brave Enough To Suck At Something New July 7, 2023

I wanted NOTHING to do with all this talk about AI and the app Chat GPT but; Something changed and in this week's episode of The Sales Playbook Podcast, I share what changed and why you might want to embrace AI...

Episode 377 2 HUGE Prospecting Mistakes You MUST Avoid June 23, 2023

There are two mistakes most sales reps make within their prospecting sequences, and; On this week's episode of The Sales Playbook Podcast, we're gonna go there!

Episode 375 Sales Reps Are Losing 20% Of Their Work Week To This Silent Killer June 16, 2023

Most sales reps lose 20% of their work week to something that chances are; You've been a victim of all along! In this week's episode of The Sales Playbook Podcast; We're gonna go there!

Episode 375 Building Up Your Defenses BEFORE A Recession March 27, 2023

Lots of layoffs going on all around us folks and; This week we're going to be talking about how you can build up your defenses BEFORE a recession hits!

Episode 374 This Mistake Costs Sales Reps Dearly November 20, 2022

In this week's episode of The Sales Playbook Podcast, we're going to discuss another fourth-quarter mistake that not only hurts you; It will limit your opportunities ALL of next year as well! This week's episode is brought to you by my Prospecting...

Episode 373 Fourth Quarter Mistakes Part 1 This Will Hurt Your Sales And You’ll Never See It Coming November 13, 2022

In this week's episode of The Sales Playbook Podcast, we discuss a mistake that not only limits your fourth-quarter results; It pretty much screws your results in Q1 of the new year!

Episode 372 What To Do When Prospects Stall November 9, 2022

More and more decision-makers are delaying decisions due to the economic downturn. Others cling to the holidays as an excuse to procrastinate. What can YOU do about it? I got you covered and share a super simple thought process that can help! Think I'm...

Episode 371 How To Give A Prospect A Gentle Nudge Without Being Pushy November 6, 2022

How can we stay in touch with potential clients WITHOUT coming across as salesy, or even, dare I say; A pain in the ass! On this week's episode of The Sales Playbook Podcast, I share 2 really cool tactics that can help! After...

Episode 370 The Fourth Quarter Is SOOOOOO Misleading November 2, 2022

The bad news is that we’re about to lose precious selling time between the holidays, and the dreaded blowoff; “Let’s revisit this after the holidays!“ We can’t afford to lose time and we certainly can’t have our deals stall! On this episode of...

Episode 369 Expedite Your Deals With This Simple Tactic October 30, 2022

There's a really simple tactic that can help you expedite your deals, especially during the fourth quarter. I share it in this week's episode of The Sales Playbook Podcast.

Episode 368 One Simple Tactic That Generates Sales Opportunities September 25, 2022

This one, simple tactic can generate MORE sales opportunities than you can ever imagine, and;   In this week's episode of The Sales Playbook Podcast;   We're gonna go there!   For details on our upcoming course Secrets Of The World's Top Sales Reps click HERE.

Episode 367 A Neglected Sales Tactic That Yields Incredible Dividends September 18 2022

In this week's episode of The Sales Playbook Podcast, we're going to discuss a tactic that will put a lot, (and I mean a lot) of money in your pocket, and; I also have a major announcement that I'm sharing at...

Episode 366 This Simple Tactic Can Help You Win Back Lost Deals September 11, 2022

In this week's episode of The Sales Playbook Podcast, I'm going to share an incredibly easy tactic that can help you get back in front of your lost opportunities! Be sure to join us for our How To Win Back Lost...

Episode 365 5 Common Mistakes Sales Reps Make When They Lose A Deal September 4, 2022

There are 5 mistakes that occur AFTER sales reps lose a deal and in this week's episode of The Sales Playbook Podcast; I'm going to tell you HOW to avoid them!

Episode 364 This Was A GREAT Cold Email Until It WASN’T August 28, 2022

I received a cold email that immediately captured my attention, but then; The rep made a mistake that ruined it just as fast! In this week's episode of The Sales Playbook Podcast, I share the mistake and how YOU can avoid it!

Episode 361 This Offended Me But It Actually Helped Me Change My Life For The Better July 31, 2022

On my first day at a new job, my wife once said something to me that really shocked me, and; It actually hurt a bit too, but; It was one of those "the truth hurts" moments that I needed to experience to...

Episode 362 How To Create ACTIONABLE Sales Meetings July 24, 2022

The challenge with most sales meetings is that participants consume information instead of taking action. In this week's episode of The Sales Playbook Podcast, I'm going to show you an easy way to fix this!

Episode 361 How To Radically Improve Your Sales Team Meetings July 18, 2022

Most sales team meetings suck, in fact, most sales reps despise them! In this week's episode of The Sales Playbook Podcast, we discuss one simple thing you can do that will add instant value to your sales team meetings!

Episode 360 A Must Have Prospecting Tactic For Holiday Weeks May 27, 2022

This prospecting tactic is a non-negotiable as far as I'm concerned and it's designed, specifically for holiday weeks!

Episode 359 Are You Making This Fatal Prospecting Mistake? May 23, 2022

In this week’s episode of The Sales Playbook Podcast, we’re going to discuss a prospecting mistake that’s so common; You’ve probably been making it all along!

Episode 358 The $250,000 Story May 1, 2022

There's a very specific story that I've been sharing with prospects that's generated over a quarter million dollars for me in revenue. I share it in this week's episode of The Sales Playbook Podcast!

Episode 358 The Missing Ingredient Within Your Prospecting Efforts That’s Costing You Opportunities April 10, 2022

There's something, within your prospecting efforts, that you'll need to change IMMEDIATELY because quite frankly; It's costing you MONEY!

”I’ll Do Better In Q2” ISN’T A Sales Strategy April 4, 2022

Not sure how the first quarter of 2022 treated you, but this short message will help you have a BETTER Q2!

Episode 357 Yet Another Simple Way To Set Yourself Apart From Your Competitors March 27, 2022

Not sure if its a curse or a blessing, but; I’ve always sold in industries where there were way too many competitors competing for the same chunk of business. How can you possibly show someone you’re different from ALL the other choices? In...

Episode 356 An Easy Way To Set Yourself Apart From Your Competitors March 25, 2022

I have a super easy way for you to set yourself apart from your competitors and in this week's episode of The Sales Playbook Podcast, we're gonna go there!

Episode 355 30% Of All Buyers Buy For This Reason and Most Sales Reps Never Bother To Check March 20, 2022

According to Impact Communications, buyers buy for a very specific reason and the good news is that you're probably all over it, but; 30% buy for another reason and the average sales rep misses it completely! In this week's episode of The...

Episode 355 THE Most Important Component In Your Prospecting Sequence March 6, 2022

In this week's episode of The Sales Playbook Podcast we discuss the 5 components of a kick-ass prospecting sequence and then narrow it all down to the one that matters most.