The Sallie Ogden Show

In this episode I discuss the law of attraction and the role it plays in entrepreneurial success. Join me as I cover the ins and outs of this theory and how you can use it for your benefit. Learn how it can further the success of your business.

In this episode, Leslie Fram, Senior Vice President of Music Strategy for CMT, shows us how simply questioning the status quo can help break down barriers. As a champion of female artists and underrepresented communities, she found herself questioning the way music was being served on the radio and perpetuating stereotypes like "people don't want to hear female artists," or "female artists can't sell out shows." Knowing that wasn't the case she set out, with research, to break the cycles that perpetuate the narratives that keep women down. Now CMT plays male and female artists 50/50, focuses on equal pay for its talent, and works to support new and emerging artists from traditionally underrepresented groups. You don't want to miss this thought-provoking episode that will raise your awareness around the narratives that exist in your day to day and how you can become a cycle breaker too.

You may know author Emily Giffin from any of her #1 New York Times best-selling books, but you may not know how luck played a key role in the success of her career. In today's episode, she shares more about how hard work and opportunity met at the perfect time to create an opportunity for her first novel to be picked up. It's not all wishing that makes the magic happen though, she explains that you have to work hard to be ready when an opportunity comes knocking so you can seize the moment.

Krysti Henderson of the Chocolate Heaven Company started making cakes for her family and friends as a hobby while working in hospitality. Slowly the company began to grow as she watched 1-2 wholesale accounts blossom into 5 and then 7 (now it's over 100). It sounds like a fairytale story, but on this episode Krysti is sharing the real and often overlooked truth about success. That it's a bumpy road from inception to 7-figures and failures are not the be all, end all. In fact, failure is necessary. A lesson we could all stand to be reminded of!

Stacy Borocz has built a successful wholesale business bringing European designs to the US. After nearly two decades she decided to make the move into the direct to consumer space with etúHome. While she's not afraid to "get her hands dirty" while building her brand she also knows the value of building a team to get the company where it needs to go. On this episode she shares her insight into how she remains focused on the growth and innovation of the company by not trying to do it all and trusting her team to execute her vision. A lesson that all entrepreneurs could stand to be reminded of!

Join me as I talk with Lindsey Boyd, best known as the co-founder of The Laundress, as she shares more about her brand new venture: Rondel Jewelry. Out of everything that she has learned from creating an uber successful brand the number one message she shares is to have clarity. From writing down your ideas to understanding what you're passionate about has helped shape both of her companies. You'll be surprised how having a clear, concise, and unshakable vision keeps you grounded in even the most unexpected ways, like nailing your pricing or working towards greater margins.

It was such a pleasure sitting down with Lindsay Pinchuck, an award-winning entrepreneur, consultant, community builder, and Mom. Lindsay grew up in the suburbs of Detroit, graduated from the University of Michigan and moved to Chicago. After moving to a new city and finding out she and her husband were pregnant, she realized that she didn't have support or community, so naturally, she started hosting events for expectant parents. These events grew internationally into a 7-figure brand called Bump Club and Beyond and many of their partnerships included Target, Huggies, and The Honest Company to name a few. After selling and exiting the company, Lindsay started her own consulting business that helps brands learn how build community. In today's epidsode, we talk everything from how to get sponsors for your brand and monetize a community to which social media platforms to build your community on.

Check out Lindsay's 7-Day Social Media Challenge here: https://www.lindsaypinchuk.com/

At 6 months pregnant, while working for a large fashion brand, Marguerite Adzick began seeing a gap in the market of athleisure clothing, so she started Addison Bay and has never looked back. In her words, she had to go for it, and that is the type of female entrepreneurs that make it; the ones that go for it, find gritty and passionate people to work alongside them, and don't look back. With a rapidly expanding company, Marguerite is constantly looking for ways to differentiate her brand from the competition and carve her own path in the ever-changing world of fashion. In this episode, she shares the highs and lows of being a solo founder and how she has and continues to overcome hurdles in her business so that she can leave a legacy for her daughter who she hopes one day will run the company.

It's not everyday you hear a CEO talk about themselves as a start up after nearly two decades in business, but that's exactly what Courtney Folk thinks about facets of her and her husband's company, Renewal Logistics. She is constantly searching for new ways to expand and verticals to enter using the equipment and people they have and it's that mindset that has helped them expand into multiple new business categories. In this episode she shares how she's been able to delegate and automate processes to allow her to enter the "start up" phase for new verticals and expansions time and time again.

Today I sat down with Christy Laurence, the CEO and founder of the marketing and productivity tool Plann. While you may be familiar with Plann as primarily an "instagram scheduler," she explains how the problem she aims to solve is actually much deeper than that. Originally seeing a need for an organized, visual first approach to social media, she launched Plann as a way to share the success she had found on a mass scale. By staying connected to what customers need, the challenges they face, and focusing first on how to provide them solutions to their challenges she continues to grow Plann into a leading productivity platform.

Haven't tried Plann yet? Hitting Rock Middle Podcast listeners can now try it for 20% off using code THEBRIMMXPLANN20.