The Clubhouse has burst upon the scene as a phenomenon. It holds out transformational possibilities for content. Beyond that, it promises change to how we see innovation.
Singapore received 17.2 Billion dollars in investments in 2020, considerably more than 2019 and the highest annual number since 2008. It is being said that in general, inflows into Southeast Asia will continue. Innovation has the fuel it needs. Innovation can lead to spectacular things. And we will talk about one of the shiniest in that particular corner. Welcome to the Sandhill.
Clubhouse is a place where the favoured few hang out, listen and talk. It invites chosen individuals to be a part of intimate celebrity conversations. If you are in on the list, you can “hang out”. This is where Hollywood, Superbowl and the Silicon Valley get to meet. It could have been another talk radio station. Or one more chat software. But it now being backed by Andreesen Horowitz. The valuation is rumoured to be in excess of 1 Billion USD. Ashton Kuchher, Jared Leto, Drake and Estelle are there. You no longer need to gawp at the Kardashians. Things have moved on pretty fast. That always happens in tech. And then it impacts everyone else. Now we hear that there will be a way to monetize content on Clubhouse. This takes us into very interesting territory.
Let’s look at what is happening to content today. You can read a bit and then you pay for the rest. In general, paywalls have been welcomed. News organizations claim it gives them editorial freedom. Others claim it provides remuneration. All that is true.
But a hierarchy of knowledge access based on the ability to spend contradicts our aspirations. We want a flattened society but in trying to achieve that, build new edifices. I believe the argument around creative remuneration, editorial independence and universal access to content has not been fully played out. If the New York Times is unavailable to a lot people worldwide today-as it was not earlier-then it has chosen not to let it’s voice be heard by them. Yet, if it does not run a paywall successfully, it can be prone to editorial compromises. The cost of generating quality stories and providing deep news coverage is unaffordable on traditional revenue models. Or so, we are told.
But Clubhouse may offer a way around it. It might opt to have highly privileged rooms and rooms that are open to all. The level of content available on an ongoing basis may be significantly more than the free content outside paywalls. It may be possible to patch in live performers and newscasters. I look to a day when a niche cultural channel runs live in a Clubhouse room. Importantly, it is the voice of opinion leaders and creative achievers. That is an emerging bulwark for a dynamic society.
Bringing tech and privilege together has always been problematic. After all, tech is supposed to be the great leveller. It “solves problems”. However, as it attracts money, there is inevitably a hierarchy. There is a tech royalty. That ties in very well with Hollywood, sports and other personality driven industries. Here are the achievers of society, one might say. They are people who perform and whose very presence and creative skills lead to an explosion of new material for consumption. If you are half way to being where they are, you could join a hallowed circle via an app. To be fair, Clubhouse does allow you to join a waitlist and it promises to open up to everyone eventually. It will be interesting when it does. Those who are inside today may well find it a great platform to showcase their talents and their latest work. The fragmentation of media distribution and the re-shaping of content will continue, perhaps with more intensity. Clubhouse will have a far bigger role to play in society than we may think.
Thanks t Joao Victor Alves de Bastos for a great pic on Unsplash