Building on the previous week's sales focus, we now dive into a role play where we showcase what is expected in this sales scenario. Understanding both the purpose of a sales skill and then practicing it is key in improving!

We have Connor Wallis from the Nissan Store, JD from Zurich along with Kris Sayer and Zak Bennett to discuss what reliability means to them. They share examples of people they have known that have been reliable and what it did to them to propel their career. We then have Jaden Wenzel on to discuss how he's found success at Nissan!

This week's sales focus is about a different approach to the fact finding portion of the car sale. Instead of directly going to the vehicle they are interested in, Rick discusses the approach of going to their vehicle to find out more about them. Regardless of if they plan on trading it in or not. He dives into why and then Zak Bennett joins the Podcast to provide a few examples of customer interactions. 

Kris, Zak, Nick and Rick all begin today's episode discussing the importance of relationships in todays car sales. They all share various examples from their time selling, from people they worked with to their own experiences. Kris and Nick then have Alex Martinez from the BMW store to discuss how he's found success selling after being in the service department.

Rick Wallis, GM of the CDJR store, lays out a key portion of the sales process of gaining commitment from the customer before showing numbers. 0:00-3:08 provides an overview of gaining commitment and its importance. 3:09-13:34 covers the three questions that need to be asked to gain commitment. 13:35-35:52 shows the sales skill in action, with Zak Bennett acting as Rick's customer.

Kris, Nick and Zak discuss and go over the incentives for August from BMW, Nissan and Stellantis. We then have Rod Diaz on to discuss overcoming obstacles and slow starts to be successful in sales. We then finish with the conversation about having the ability to reassess every month, good or bad, and enact change in your life!

Nick and Zak sit down to discuss the importance of developing a deep understanding of the product that you sell at your store, including all the incoming EV models. We then dive into the importance of remaining positive in every circumstance and how to fight off negativity that is inevitably going to come in sales. 

Kris, Nick and Zak outline what the podcast's purpose is for the Sayer Auto Group. We outline the importance of training, an accountability culture and the vision of progress!