The Sayer Auto Group Podcast

Zak Bennett, Nick Sayer and Kris Sayer are joined by Rick Wallis to cover leasing in its entirety. We first highlight the different incentives that are currently being offered at our three stores and which promotions to focus on! We then dive into the history of leasing, the pros and the cons, we cover real world examples and which customers are good candidates for leasing!

This week's sales focus dives into the benefits of leasing a vehicle vs financing it. Rick Wallis lays out the leasing principles, how they work, the pros and cons and why almost every pencil with a customer should have a lease option on it.

We discuss the importance of pulling as many "no's" from your customers and why it isn't actually a bad thing to hear. We also highlight how to battle discouragement when having a month with a lot of rejection. We then have Nena Montaya from the BDC department to discuss her time at the BMW store and the success she's had in transitioning to the BDC department.

Rick Wallis outlines the principles of effectively showing numbers and the strategies to overcome the common objections you face in sales. (Such as, trade objections, payment concern, discounts) He's joined by Zak Bennett and they hammer home the importance of gaining commitment before ever showing numbers, and with doing that how you can be aggressive in selling your customers!

Kris, Zak and Nick dive into what goes into a good first impression and how to handle the various components of the Meet & Greet. We outline the major factors that play into it and the why behind taking this part of the sale seriously. We then have Drew Draper and Jayden McMurray on to highlight the Teton Overland Show and discuss the importance of knowing the product you sell.

Kris Sayer, Keving Eckman, Morgan Wilson and Zak Bennett sit down to discuss and outline the non-negotiables that the sales teams at all three stores have. They explain the importance and benefits of adhering to them. They also discuss that it's not about checking boxes but by seeking to achieve the highest success rate possible!

We discuss all the incentives that BMW, Nissan and CDJR have for the month of September while recapping the month of August. We then dive into goal setting and how short term goals help you achieve long term success. We then have Brandon Atnip on to discuss his time with the company and what's helped him be successful!

Kris, Nick and Zak dive into the importance of asking questions, what calibrated questions are and how to effectively listen to find the right questions to ask. We then have Marvin Parker on to discuss his time in the Auto industry, what has made him stay and how to remain humble enough to make change.

Zak provides an overview of what the sales skill of mirroring entails. He provides a couple of examples and outlines how to implement it.

Kris Sayer, Nick Sayer and Zak Bennett have Tyler Porter the founder of Porter Pro Media on the podcast to discuss how important social media is in today's sales environments. He outlines what people are looking for on social media, what to post, how often and the important of consistency. Dustin Fontes from the CDJR store then joins the show to discuss how hard work has impacted his last several months.