The Scalable Business Show

Oh hey! Have you noticed that things are looking a little different around here? That’s right - the podcast has been rebranded and it is stepping into its 2.0 era.

So it’s goodbye to Brand, Market, Flourish and hello to Expand Your Impact. This means that not only is there a new name, there is also new cover art and a new intro. 

In this episode, I’m going to be sharing the reasons why I’ve changed up the podcast name and also what you can expect going forward.

There will be a new episode of the Expand Your Impact podcast every Tuesday so be sure to hit subscribe so you don’t miss an episode.

CONNECT ON INSTAGRAM >>> https://instagram.com/fleurironline

WEEKLY DIGITAL DIARIES EMAIL SERIES >>> https://fleurironline.com/digital-diaries

FREE ROADMAP - From Services to Digital Products - https://fleurironline.com/roadmap

JOIN THE PASSIVE INCOME SUITE SPOT WAITLIST >>> https://fleurironline.com/courses-waitlist 

SHOP SHOWIT WEBSITE TEMPLATES >>> https://madebyfleurir.com

Does your business support your lifestyle or do you feel like your business is taking over your life?

There are essentially two ways that you can build a business:

1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth 

OR 

2. Decide how you want your life to look and create a business that fits around that. 

I know which one I’d prefer.

In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business.

Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode.

LINKS:

- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 

- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB 

- Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 

- Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

- Let’s connect on Instagram >>> https://instagram.com/fleurironline

I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business. 

This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.Cindy's question is...I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.In this episode, I talk about:- The different ways you can market your website template shop- The three types of marketing strategies - build, borrow and buy- The steps I would take if I were starting a template shop without an audienceIf you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question.LINKS:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

- Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

- Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand

- Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com

- Let’s connect on Instagram >>> https://instagram.com/fleurironline

In this episode, I’m going to be talking you through how to create your big-picture strategy for the year.I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one. When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then time to start thinking about the future of the business and that’s where strategy comes in. Creating a big-picture strategy for your business doesn’t need to be overwhelming and I’m going to show you that in this episode.Resources:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let’s connect on Instagram >>> https://instagram.com/fleurironlineJoin me every Monday for a brand new episode!

In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling.More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging. After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

Creating a digital product is one thing but actually launching it is a whole other topic in itself.During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong!Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product. - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com- Let’s connect on Instagram >>> https://instagram.com/fleurironline

I know that tech can sometimes be a stumbling block when it comes to building digital products into your service-based business model so if you’re someone who is feeling overwhelmed with not knowing what tech you need, this episode is for you.  I’m going to be sharing with you the exact tools that I use in my business to create and sell digital products.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

I’m going to guess that if you haven’t yet created a digital product but it’s something that you want to incorporate into your business, there is something holding you back. There could be many reasons why you haven’t made a start on this part of your journey and in today’s episode, I’m going to highlight 5 common limiting beliefs keeping you from creating your digital product and my own perspective on each of these to help you overcome them.If you’re currently experiencing any of the limiting beliefs I talk about in this episode, I really hope that this will help you change your perspective on them and give you the confidence to just get started. Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline

If you’re thinking about creating your first (or next) digital product but you’re asking yourself… How do I know this is something that they actually need? OR What if I create it and no one buys it?Then you’re going to want to listen to this episode because I’m sharing with you 5 ways that you can validate your idea for your digital product so that you can be sure you’re not wasting time creating a product that people aren’t interested in.Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.comLet’s connect on Instagram >>> https://instagram.com/fleurironline