The SCALEit Method® with Allison Maslan

Get ​3 ​S​imple I​nflue​nce​ T​echni​ques ​to make more sales in less time without having to feel like a sales person​ as Allie interviews Influence and Persuasion Expert, Michael Bernoff. ​​

What if you were able to inspire people to hire you or buy your company's products instead of you needing to sell to them? Wouldn't it feel great not to get tripped up in your sales conversations and know what to say, how to say it and feel confident throughout the entire process from hello to running their credit card?​

Michael Bernoff is the absolute best when it comes to helping clients show their value, ask for what their worth and move your best fit prospects to a yes. ​

Enjoy this riveting conversation with Allie and Michael so you can stop selling and start influencing instead.

Trying to stand out with your marketing can be overwhelming. What channels and tactics should you be using?…How can you differentiate yourself from your competitors?…What trends are happening – and how do you stay ahead?

You’ll get answers to these questions – and many more – on today’s Allie & You. 
My guest is Stephanie Nivinskus, author of Absolutely Unforgettable. The Entrepreneur's Guide to Creating a Heart-Centered Brand and Standing Out in a Noisy World and founder and president of SizzleForce Marketing, a full-service marketing agency that has helped hundreds of small companies make a big impact with smart strategies, unforgettable copywriting and innovative brand management services.

Tune in to discover:

• The #1 mistake business owners make when launching and expanding their marketing - and how to avoid it
• What to do when you’re not getting the traction you want with your marketing efforts
• The best way to ensure that your customers remember your brand

And so much more.

You know your clients are hanging out on Facebook. And you know you should be advertising on Facebook to reach them. But how do you get in front of them? Where do you start? How much should you spend?

You’ll get answers to these questions – and more – on this episode of Allie & You.

My guest is Nicholas Kusmich, best known as the world’s leading Facebook advertising strategist and for delivering the highest returns on investment in the industry (at his peak, upward of 30,000 percent!).

He spoke at last year’s Blastoff Business Breakthrough – and today, I’m sharing the interview I did with him on the stage.

You’ll discover the surprising truth about where Facebook should fit into your marketing plans, what to do if your Facebook ads aren’t working (including how to tell when it’s time to pull the plug), and much more.

Thinking big is essential to scaling your business – and impacting the world at the level you dream of. But entrepreneurs often struggle to break free from average thinking and fully grasp their true capabilities.

As we gear up for 2018, I want to help you shatter the limits in your thinking. That’s why today’s Allie & You features an interview I did with Vishen Lakhiani, founder of Mindvalley, at the 2017 CEO Success Network Retreat.

Vishen is determined to push humanity forward by empowering Mindvalley’s 3 million students, subscribers and followers to live happier and healthier lives, to unleash their fullest potential, and to be extraordinary.

The New Year is approaching, and I encourage you to start thinking BIG about what you want to accomplish in 2018.

That’s why I hope you’ll watch this week's Allie & You, where I’ll share an interview I did with XPrize Founder and CEO Peter Diamandis, named by Fortune Magazine as one of the “World’s 50 Greatest Leaders.”

During this episode, you'll discover:

• The only 2 reasons to get into business (these will keep you going despite any obstacle, fear or doubt)
• An overlooked secret for attracting extraordinarily talented and passionate people to join your team
• How to deal with fear so you can go from playing small – to playing big and breaking through
• 2 key pieces of advice for when friends, family and others pressure you to give up your dreams
• The one thing you must have to keep your energy and interest high – especially as your business expands

And much more.

Tomorrow is Thanksgiving Day here in the U.S. – our national holiday devoted to giving thanks for our blessings.

So it seems a natural fit that gratitude should be the theme for this week’s Allie & You.

On this week’s show, I’ll reveal how a regular gratitude practice can transform your life – including boosting your happiness factor by 30%!

Join me here to discover:

• How gratitude can be a powerful tool that ultimately increases your business success
• Why most people forget about expressing or experiencing gratitude – and easy tips to stay in this powerful place
• My favorite book about generosity … and how it’s become a fundamental strategy in my company’s success
• My mentor’s best advice for using gratitude to heal yourself – and others
• What to teach your kids about gratitude (this can transform their lives) And much more.
• Don’t forget to watch for the special gratitude challenge I’m issuing to you and everyone else who tunes in for the show.
• If you follow through, I guarantee that your life will look dramatically different by the end of the year. 

If you’re like most business owners, at some point you may consider selling your company.

But to get your money out and comfortably retire, it’s essential that you figure out how to properly exit your business so you get what you want from the sale.

That’s why I invited Randy Long, creator of the BraveHeart Planning Process™ to join me on today’s Allie & You.

Randy has guided thousands of CEOs through the process of selling or transitioning their companies. He has also prepared and administered many estate plans for families who have left their businesses to their children.

He knows what works and what doesn’t. He understands business decisions that build families—and those that destroy them. And today, he’ll share valuable advice that every CEO needs to know.

Tune in here to discover:

• Why most businesses sell for far less than their worth (if they sell at all)
• The 4-phase process for preparing your business for sale 3 things that need to be in place – at a minimum – before you can sell your business
• Potential pitfalls when selling your business – and how they vary depending on who is buying
• The #1 reason at least half of business owners are unhappy with how the sale of their business turned out
• Why many business owners fall into a depressive funk after selling their companies – and what you can do now to ensure your post-sale life is stellar

And much more.

Your future customers are online. But how do you reach them – rapidly, affordably and without overwhelming yourself?

That’s the question we’re tackling today on Allie & You.

My guest is superstar digital marketer Katherine Sullivan, the CEO and founder of Marketing Solved, which provides online marketing and social media training for business owners.

Find out how a stay-at-home mom and blogger, Katherine leveraged her entrepreneurial skills and social media savvy to build a 6-figure business and retire her husband from his corporate job. A serial entrepreneur, marketing coach and online educator, she handles digital marketing strategy for multi-millionaire entrepreneurs and organizations such as Stedman Graham, Tim Ferriss, and Tar’Lese and Matt Trainer.

Tune in as Katherine shares her secrets to leveraging social media to find more leads – and customers.

Watch here to discover:

• The 2 biggest reasons business owners don’t get the most from their marketing efforts
• What to remind yourself whenever you feel reluctant to make an offer
• Katherine’s secret weapon that helps her create massive reach, influence and impact on social media – without getting overwhelmed
• The social media platform that nearly every business can use – but most CEOs overlook
• Why you should never fully delegate your marketing … and what to keep a handle on

And much more.

You’ve heard of “six degrees of separation” (or its variation, “Six Degrees of Kevin Bacon”), right? The concept is that any two people on the planet are six or fewer acquaintances apart. It’s exciting stuff for a business owner! Just think … the person who holds the key for that big problem you’re trying to solve … or who can introduce you to your dream client … or who can help you find that perfect addition to your team is just a few key connections away. The trick is leveraging your existing network to connect to the right people.

That’s where Kevin Thompson comes in.

Kevin creates positive change on a global scale by facilitation connections between increasingly influential people. He’s been the trusted connector for high-level entrepreneurs for over a decade and the introductions he’s made have been worth millions.

This week, he’s joining me on Allie & You to share a few of his insights and strategies to help you make more – and better – connections for your business.

Watch here to discover how to:

• Cut through the red tape, eliminate rejection and guarantee a red carpet reception for your ideas or proposals
• Uncover the hidden opportunities in your business that can bring you new prospects, customers, partners and revenue
• Connect people in your network to help them generate millions in their businesses (and leverage these same strategies to secure the introductions you need)
• Clarify who you’re best positioned to help – and who you most need to be connected to

And so much more

As business owners, we’re constantly looking for tips, tricks and tools to make our companies more successful.

But the single most important thing you can do is … Develop the right mindset.

Success starts in your mind. If you don’t have the right mindset, you’ll probably flub at implementing the strategies your business needs – if you implement them at all.

That’s why I’m sharing 4 powerful mindset secrets on today’s Allie & You.

I’ve been in business since I was 19 years old … and in the decades since, I’ve built 10 businesses from scratch. I’ve definitely learned what it takes to create the right business mindset. So join me to benefit from my hard-won experience.

Watch here to discover:

• The entrepreneurial blessing that can easily turn into your downfall if you don’t rein it in
• A huge adjustment that you must make to thrive in the uncertainty of the business world (most people will never be able to do this)
• The question to ask yourself if you want to predict how successful you’ll be as a business owner
• Why successful CEOs relish tough times – and how you can leverage challenges to your advantage

And so much more