The Scaling Season | Advertising Strategies for Business Owners

In this episode of "The Scaling Season" podcast, we dive deep into the mindset of successful business owners when they're on the brink of quitting. 

Discover three powerful mantras that can help you stay the course and thrive in the face of adversity. I've been telling myself these whenever I feel overwhelmed and on the brink of throwing in the towel.

From the inspiring stories of entrepreneurs like Starbucks founder's Howard Schultz, Netflix's strategic pivot,  and yours truly @jolytematio, you'll gain insights into why it's crucial to remember why you started, acknowledge your past triumphs, and consider pivoting rather than quitting. 

Join us to unleash the resilience and determination you need to navigate the challenges of entrepreneurship and emerge stronger than ever. Don't miss this episode if you're an entrepreneur looking to stay resilient and grow in the face of adversity.

Subscribe now for more business and marketing strategies and wisdom and remember, going to the top is the only option.

Follow Joly Tematio's socials:
Instagram | LinkedIn | Twitter | DrogonConsulting.co

Ready to take your Facebook Ads game to the next level? 🚀  If you're eager to drive better results and maximize the impact of your advertising efforts, then you're in for a treat! 

Welcome to the Scaling Season Podcast, where we're about to unveil three powerful Facebook ad tests that you should be running today. I'm Joly Tematio, your host and the mastermind behind Drogon Consulting, where we specialize in helping 7 and 8-figure business owners achieve their growth objectives.

In this episode, we're diving deep into the world of Facebook advertising and uncovering three essential tests that have the potential to revolutionize your ad campaigns and drive better results. Whether you're a seasoned advertiser or new to the game, these tests are guaranteed to supercharge your advertising efforts and deliver impactful results.

Here's what we'll cover:

1. Ad Creative Testing: Discover the importance of testing different ad creatives to uncover what resonates best with your audience and drives the highest engagement and conversion rates.
2. Audience Targeting Testing: Explore the power of testing different audience targeting options to identify the most responsive and profitable segments of your target audience.
3. Ad Copy Testing: Dive into the world of ad copy testing and learn how to craft compelling messaging that captures attention, communicates value, and drives action.

By implementing these tests into your Facebook ad strategy, you'll gain invaluable insights into what works best for your business and how to optimize your campaigns for maximum impact. Don't miss out on the opportunity to elevate your advertising game and drive better results – tune in now and discover the power of these three essential Facebook ad tests!

Subscribe now for more business and marketing strategies and wisdom and remember, getting to the top is the only option.

Follow Joly Tematio's socials:
Instagram | LinkedIn | Twitter | DrogonConsulting.co

Ready to revolutionize your sales funnel and drive more revenue than ever before?

If you're ready to take your business to new heights of success, then you're in the right place! Welcome to the Scaling Season Podcast, where we're about to uncover three big sales funnel mistakes that could be holding your business back.

In this episode, we're diving deep into the world of sales funnels and revealing three common mistakes that could be sabotaging your efforts to drive revenue. Whether you're a seasoned entrepreneur or just starting out, avoiding these pitfalls is essential for maximizing the effectiveness of your sales funnel and unlocking its full potential.

Here's what we'll cover:

1. Neglecting Audience Segmentation: Discover why segmenting your audience is crucial for delivering targeted messaging and personalized experiences that resonate with your prospects and drive conversions.
2. Overcomplicating Your Funnel: Explore the dangers of overcomplicating your sales funnel with unnecessary steps or confusing messaging that can overwhelm prospects and lead to lost sales opportunities.
3. Failing to Test and Iterate: Dive into the importance of testing different elements of your sales funnel and continually iterating based on performance data to optimize for maximum conversions and revenue generation.

By avoiding these common mistakes and implementing best practices into your sales funnel strategy, you'll be well-positioned to drive more revenue and achieve your business goals. Don't let these pitfalls hold you back – tune in now and learn how to supercharge your sales funnel for maximum success!

Subscribe now for more business and marketing strategies and wisdom and remember, getting to the top is the only option.

Follow Joly Tematio's socials:
Instagram | LinkedIn | Twitter | DrogonConsulting.co

Are you overpaying for your Facebook ads, or are you just under-educated on what a qualified lead actually costs? In this episode of The Scaling Season Podcast, I break down the math behind high-ticket client acquisition. We answer the most common question I get: "How much should I pay for a booked call?"

Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

I reveal the three critical variables—Offer Positioning, Market Sophistication, and Ad Budget Strategy—that dictate your CPA in 2026. If you are a coach or consultant selling offers between $5k and $15k, this video gives you the hard benchmarks you need to stop guessing and start predicting your revenue.

Let’s be honest: relying on "vanilla" offers in a saturated market is why your ad costs are sky-high. Most business owners think they have a traffic problem, but they actually have a positioning problem.

In this episode, I explain why paying $500 for a scheduled call might actually be the most profitable move you can make—if the lead is truly qualified. I’m Joly Tematio, and I’m here to show you how to reverse engineer your numbers so you can scale your business without sacrificing your profit or your peace.

Timestamps (Chapters)

[00:00 - 01:03] - The Most Common Question: How Much Should a Call Cost?

[01:04 - 01:59] - The 3 Variables That Dictate Your Ad Spend

[02:00 - 04:10] - The "Steak Restaurant" Analogy (Offer Positioning)

[04:11 - 05:14] - Market Sophistication & Audience Awareness Levels

[05:15 - 08:34] - The Truth About The "Learning Phase" & Daily Budgets

[08:35 - 09:24] - Real Benchmarks: Cost Per Qualified Application ($100-$200)

[09:25 - 10:08] - Real Benchmarks: Cost Per Booked Call ($250-$500)

[10:09 - 12:00] - Defining A "Qualified" Lead (Financial Ability + Need)

DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​

🚀 Ready to scale to $100k/mo and beyond profitably with ads? Schedule your free revenue growth audit to speak with me or the team: 👉 https://drogonconsulting.co/growth-call

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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.​

This video and description may contain affiliate links, which means that if you click on one of the product links, I'll receive a commission. This helps support the channel and allows us to continue to make videos like this with no additional cost for you❣️

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Joly Tematio, Drogon Consulting, Ben Heath, Jeremy Haynes, Nick Theriot, Chase Chappell, Facebook Ads 2026, AI for Facebook Ads, ChatGPT Marketing Strategy, Claude AI for Copywriting, Google Gemini for Business, Scale with Facebook Ads, High Ticket Coaching Ads, Facebook Ad Copywriting, Marketing Compliance, AI Prompt Engineering for Marketers, How to scale with facebook ads, Facebook ads for coaches, automated ad creation, business growth strategies, Faceboo

Welcome aboard to another episode of The Scaling Season Podcast! 

I'm your host, Joly Tematio, and today, we're diving deep into a strategy that separates the extraordinary from the ordinary - "How to Maximize Your Revenue & Achieve Omnipresence Through Follow-Ups."

Hold onto your seats, because we're about to embark on a game-changing journey into the heart of follow-up mastery. This isn't your average follow-up talk; this is a masterclass on how to turn initial interactions into enduring relationships that fuel your revenue and catapult your brand to omnipresent heights.

Whether you're a seasoned entrepreneur aiming to supercharge your revenue or a determined newcomer eager to master the art of omnipresent branding, this episode is your ticket to success. Get ready to harness the power of follow-ups and witness your revenue and influence expand like never before.

So, tune in, grab your notepad (you'll want it), and let's embark on a journey to master the art of strategic follow-ups. I'm Joly Tematio, your empowerment partner, and this is The Scaling Season Podcast. Get ready to follow up, stand out, and seize the spotlight like the business powerhouse you are!

Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

Today, we're unraveling the ultimate secret to transforming words into gold - "The Art and Science of Writing High-Converting Ad Copy That Converts Strangers Into Buyers."

Buckle up, my friend, because we're about to embark on a journey that delves deep into the realm of persuasive prose. This isn't your ordinary writing lesson; this is a masterclass on wielding words with precision and purpose, all with the aim of turning curious strangers into enthusiastic buyers.

Join me as we uncover the potent blend of artistry and strategy that goes into crafting ad copy that doesn't just capture attention, but also fuels desire and ignites action. I'll be sharing battle-tested techniques, empowering you with the tools to speak directly to your audience's heart, mind, and wallet.

I'm Joly Tematio, your guide to empowerment, and this is The Scaling Season Podcast.  So, tune in, grab a notebook (you'll need it), and let's embark on a journey to become wordsmiths of conversion. 

Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

Welcome to another electrifying episode of The Scaling Season Podcast!

I'm your host, Joly Tematio, and in today's masterclass, we're diving into the glamorous world of high-ticket sales: The Art Of Selling Luxury: Mastering Human Psychology for High-Ticket Sales.

Buckle up, because we're about to embark on a riveting journey that will unravel the secret psychology behind those irresistible high-ticket purchases. You see, selling luxury isn't just about products; it's about weaving dreams, aspirations, and desires into an exquisite tapestry that your clients can't resist.

Join me as I reveal the game-changing strategies that empower you to step into the mindset of your affluent clientele. We'll delve into the psychology of exclusivity, tapping into emotions, and crafting an experience that transcends the transaction. Prepare to unlock the door to the inner workings of the affluent consumer's mind and position your high-ticket offers with finesse.

But here's the kicker - we're not just stopping at theory. This isn't your ordinary sales lecture. I'm arming you with actionable techniques, real-world examples, and witty insights that will give you the edge in the luxury market. We'll debunk myths, laugh in the face of objections, and embrace the confidence it takes to navigate this exclusive realm.

Whether you're a seasoned luxury brand owner, a high-end service provider, or an ambitious entrepreneur aiming to ascend to the upper echelons of sales, this episode is your golden ticket. Let's rewrite the rules of high-ticket sales, one empowered listener at a time.


Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

Are you an online business owner, coach, or consultant seeking proven ways to leverage Instagram Threads for targeted advertising? 

In a world where advertising marketing trends come and go, I share a meticulous and calculated approach to utilizing Instagram Threads for advertising, eschewing the rush that often accompanies new platforms.

Discover the step-by-step process of honing in on your ideal prospects with laser-like accuracy.  Uncover untapped potential as you learn how to speak directly to those who resonate with your brand, product, or service.

Whether you're an established business owner, a budding entrepreneur, or a curious marketer, this episode promises actionable insights that can elevate your advertising game.

Tune in now and embark on a transformative journey to master the art of pinpointing your ideal prospects through the strategic lens of The Scaling Season Podcast. Get ready to witness the power of precision in social media advertising like never before!

Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

Is Instagram Threads the biggest advertising opportunity ever, promising unparalleled growth for your business, or is it destined to fade away like many other social media features? 

In this episode, we're diving deep into the enigmatic world of Instagram Threads and exploring whether it's the game-changer for online business owners, coaches, and consultants or merely another fleeting trend.

Discover how to make the most of this new feature as an online business owner, coach, or consultant whether that's by using unique strategies to nurture your audience, build exclusivity, and foster meaningful connections within Threads. I believe that patience is the key to unlocking Threads' true potential, and I'll guide you on how to seamlessly integrate it into your overall marketing mix.

Don't miss this thought-provoking episode as we challenge conventional wisdom and help you navigate the ever-changing digital landscape. Whether you're a seasoned marketer or a curious entrepreneur, "Instagram Threads: Biggest Advertising Opportunity Ever or Just A Fade?" promises to be an eye-opening exploration of untapped possibilities.

Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.

Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/