The Scaling Wellness Podcast: Scale Your Massage Business

I recently did an interview with Elyse Robertson, where she asked me several questions about my involvement with the massage industry, and my area of expertise. There was one question that totally stood out to me, and in fact it was the hardest question to answer:

“What piece of advice have you received and not followed, and glad you didn’t?“

The question stumped me at first, but I realized that instead of a direct answer, I had my own process for interpreting advise to determine if it is right for me or not. So here I’ll share that system with you!

• The 14 questions you can ask to protect yourself from bad advice

• How to tell if “good” advice still isn’t right for you.

• A system for filtering advice you should completely ignore, or just save for later.

This is a solo episode! Darryl “DJ” Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

Welcome back to part 2 of this 4-part interview with Robert Gardner. In this episode we dive further into the different ways Robert is using social media to promote his brand & what he looks for in a successful marketing strategy.

• How Robert uses & applies advice from Gary Vaynerchuk.

• How to sell services on social media without being overly pushy.

• Why he documents so much of his work and life

• The 3 metrics Robert looks for to determine success on social media content

• The value of being controversial & notable in marketing

• How & why you should "kill them with kindness"

• How and why Robert developed his business skills

• The value of having a brand on social media

• How and why Robert sells 3 hour sessions in his private practice

• How and why you should be educating your audience through your social media channels.

Robert Gardner is a licensed Thai massage instructor, therapist and yoga teacher in Austin, Texas.

He came to this work after being in a drunk driving accident in college. He was a healthy, vibrant 22 year old who turned into someone who was severely depressed and in pain for years with no relief due to one tourist's decision to get behind the wheel. He found no help from the traditional medical establishment in his home state of Louisiana and promptly dropped out of school. Working at a health food store trying to regain his health He discovered massage and went to massage school where his healing process really began.

Robert primarily use Thai massage, yoga therapy and lead yoga classes to help my clients and students. He's been practicing the healing arts for twelve years and is here to help to assist and educate people to stimulate their own healing.

Learn more about Robert and connect with him at www.robertgardnerwellness.com or on Facebook.

Welcome back to part 2 of this 4-part interview with Robert Gardner. In this episode we dive further into the different ways Robert is using social media to promote his brand & what he looks for in a successful marketing strategy.

• How Robert uses & applies advice from Gary Vaynerchuk.

• How to sell services on social media without being overly pushy.

• Why he documents so much of his work and life

• The 3 metrics Robert looks for to determine success on social media content

• The value of being controversial & notable in marketing

• How & why you should “kill them with kindness”

• How and why Robert developed his business skills

• The value of having a brand on social media

• How and why Robert sells 3 hour sessions in his private practice

• How and why you should be educating your audience through your social media channels.

Robert Gardner is a licensed Thai massage instructor, therapist and yoga teacher in Austin, Texas.

He came to this work after being in a drunk driving accident in college. He was a healthy, vibrant 22 year old who turned into someone who was severely depressed and in pain for years with no relief due to one tourist’s decision to get behind the wheel. He found no help from the traditional medical establishment in his home state of Louisiana and promptly dropped out of school. Working at a health food store trying to regain his health He discovered massage and went to massage school where his healing process really began.

Robert primarily use Thai massage, yoga therapy and lead yoga classes to help my clients and students. He’s been practicing the healing arts for twelve years and is here to help to assist and educate people to stimulate their own healing.

Learn more about Robert and connect with him at www.robertgardnerwellness.com or on Facebook.

This episode is the first of a four part interview with Robert Garner of Thai Massage Jam, and Robert Gardner Wellness. This interview had previously been locked away as a private bonus for students for one of my massage marketing courses, but after a few years I felt it should be heard by all.

Although the interview was recorded previously, in the information is still extremely relevant in today's landscape of building a successful massage business. Enjoy!

• How Robert became involved in the world of massage & bodywork after being involved in a car accident

• Why Robert become deeper involved in mat based bodywork

• How he overcame his marketing challenge, and educated people and attract clients for mat based bodywork & thai massage

• Why he relies so heavily on video marketing & social media

• How he built his business in the early days while still working in a chiropractors office

• How the general population responded to his new methods of marketing & presenting bodywork

• The best ways for massage therapists to make more money

• The main challenge therapists must overcome to successfully build their business

• How massage therapists can "win" against large brands like Massage Envy

• The biggest leverage point massage therapists have with social media.

• Where massage schools is failing massage therapists

Robert Gardner is a licensed Thai massage instructor, therapist and yoga teacher in Austin, Texas.

He came to this work after being in a drunk driving accident in college. He was a healthy, vibrant 22 year old who turned into someone who was severely depressed and in pain for years with no relief due to one tourist's decision to get behind the wheel. He found no help from the traditional medical establishment in his home state of Louisiana and promptly dropped out of school. Working at a health food store trying to regain his health He discovered massage and went to massage school where his healing process really began.

Robert primarily use Thai massage, yoga therapy and lead yoga classes to help my clients and students. He's been practicing the healing arts for twelve years and is here to help to assist and educate people to stimulate their own healing.

Learn more about Robert and connect with him at www.robertgardnerwellness.com or on Facebook.

This episode is the first of a four part interview with Robert Garner of Thai Massage Jam, and Robert Gardner Wellness. This interview had previously been locked away as a private bonus for students for one of my massage marketing courses, but after a few years I felt it should be heard by all.

Although the interview was recorded previously, in the information is still extremely relevant in today’s landscape of building a successful massage business. Enjoy!

• How Robert became involved in the world of massage & bodywork after being involved in a car accident

• Why Robert become deeper involved in mat based bodywork

• How he overcame his marketing challenge, and educated people and attract clients for mat based bodywork & thai massage

• Why he relies so heavily on video marketing & social media

• How he built his business in the early days while still working in a chiropractors office

• How the general population responded to his new methods of marketing & presenting bodywork

• The best ways for massage therapists to make more money

• The main challenge therapists must overcome to successfully build their business

• How massage therapists can “win” against large brands like Massage Envy

• The biggest leverage point massage therapists have with social media.

• Where massage schools is failing massage therapists

Robert Gardner is a licensed Thai massage instructor, therapist and yoga teacher in Austin, Texas.

He came to this work after being in a drunk driving accident in college. He was a healthy, vibrant 22 year old who turned into someone who was severely depressed and in pain for years with no relief due to one tourist’s decision to get behind the wheel. He found no help from the traditional medical establishment in his home state of Louisiana and promptly dropped out of school. Working at a health food store trying to regain his health He discovered massage and went to massage school where his healing process really began.

Robert primarily use Thai massage, yoga therapy and lead yoga classes to help my clients and students. He’s been practicing the healing arts for twelve years and is here to help to assist and educate people to stimulate their own healing.

Learn more about Robert and connect with him at www.robertgardnerwellness.com or on Facebook.

In this episode I dive further into my Open Letter To Struggling Massage Therapists and give you some actionable advice for how you can attract & book new clients. If you haven't already, be sure to listen to Episode 001 so you have the context you need to apply this advice!

• The framework for consistently generating new massage clients

• What kinds of therapists this system works best with

• The most fundamental first step of seeing success in your massage business.

• How to choose or refine your niche

• How to get your ideal clients to separate themselves from the crowd

• How to get your ideal client to practically beg you for your hep & services

• What to offer your clients instead of a discount

• How to operate without paying for ads

• The 4 components necessary to "crack the code" of repeatable client attraction

• How to get free & customized help with building your own client attraction system

This is a solo episode! Darryl "DJ" Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

------------

► Music Credit: LAKEY INSPIRED Track Name: "The Process" Music By: LAKEY INSPIRED @ https://soundcloud.com/lakeyinspired Original upload HERE - https://soundcloud.com/lakeyinspired/... Official "LAKEY INSPIRED" YouTube Channel HERE - https://www.youtube.com/channel/UCOmy... License for commercial use: Creative Commons Attribution 3.0 Unported "Share Alike" (CC BY-SA 3.0) License. Full License HERE - https://creativecommons.org/licenses/... Music promoted by NCM https://goo.gl/fh3rEJ

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Music: Once Again by Bensound https://www.bensound.com/royalty-free... Video Link: https://youtu.be/4lCl9i4cjuI License: https://creativecommons.org/licenses/... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

In this episode I dive further into my Open Letter To Struggling Massage Therapists and give you some actionable advice for how you can attract & book new clients. If you haven’t already, be sure to listen to Episode 001 so you have the context you need to apply this advice!

• The framework for consistently generating new massage clients

• What kinds of therapists this system works best with

• The most fundamental first step of seeing success in your massage business.

• How to choose or refine your niche

• How to get your ideal clients to separate themselves from the crowd

• How to get your ideal client to practically beg you for your hep & services

• What to offer your clients instead of a discount

• How to operate without paying for ads

• The 4 components necessary to “crack the code” of repeatable client attraction

• How to get free & customized help with building your own client attraction system

This is a solo episode! Darryl “DJ” Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

------------

► Music Credit: LAKEY INSPIRED
Track Name: "The Process"
Music By: LAKEY INSPIRED @ https://soundcloud.com/lakeyinspired
Original upload HERE - https://soundcloud.com/lakeyinspired/...
Official "LAKEY INSPIRED" YouTube Channel HERE - https://www.youtube.com/channel/UCOmy...
License for commercial use: Creative Commons Attribution 3.0 Unported "Share Alike" (CC BY-SA 3.0) License.
Full License HERE - https://creativecommons.org/licenses/...
Music promoted by NCM https://goo.gl/fh3rEJ

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Music: Once Again by Bensound
https://www.bensound.com/royalty-free...
Video Link: https://youtu.be/4lCl9i4cjuI
License: https://creativecommons.org/licenses/...
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Welcome to the all new Massage Marketing & Growth Podcast! I'm excited to dive deep and share massage marketing and business insight in an all new, and more intimate way. To start things off, I want to address a big looming question. Why is that some massage therapist are totally killing while other therapists struggle to get anywhere?

In this episode I dive into an an Open Letter To Struggling Massage Therapists, and uncover some of the things I've learned working with successful practices over the years. If you wish to truly know & understand the skills necessary to consistently attract & book high quality clients (without relying on Groupon, steep discounts, or sleazy sales tactics), then this will be the most important podcast episode you listen to today.

• The reason being "bad" at marketing is not your fault

• The key thing to learn from the "Big Guys", like Massage Envy, Elements, and Massage Heights

• The Biggest Mistake That You Can Avoid To Make Sure That Your Marketing Doesn't Turn Into A Complete Waste Of Your Time, Energy, and Money.

• The 3 Core Things Successful Private Practitioners Have Figured Out (That Struggling Therapists Have Not)

• How a "group discount" company caused a therapist to end up in the hospital

• The 2 Types of massage therapists out there (and what separates them)

• What it is that allows some massage therapists to thrive, while others have to struggle

• Why advice from older therapists is sometimes wrong or misleading

• What younger & newer therapists are focusing on that isn't helping their business

• How The Right Brothers Invented The Worlds First Flying Vehicle (And What It Has To Do With Saving You Lots Of Time, Energy, And Money)

• What the top practice owners are NOT doing in their business.

• The unfortunate truth that no self employed massage therapist wants to hear.

• The only 3 things that matter when it comes to attracting massage clients

• What to do if you're not seeing as many clients as you'd like

This is a solo episode! Darryl "DJ" Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

----------------

You're listening to Massage Marketing & Growth! The place for massage therapists to uncover the tips, tactics, & strategies necessary to attract high quality clients and grow to the next level.

Enjoy this massage therapy marketing podcast? Join the free community at www.massagemarketinggroup.com

Welcome to the all new Massage Marketing & Growth Podcast! I’m excited to dive deep and share massage marketing and business insight in an all new, and more intimate way. To start things off, I want to address a big looming question. Why is that some massage therapist are totally killing while other therapists struggle to get anywhere?

In this episode I dive into an an Open Letter To Struggling Massage Therapists, and uncover some of the things I’ve learned working with successful practices over the years. If you wish to truly know & understand the skills necessary to consistently attract & book high quality clients (without relying on Groupon, steep discounts, or sleazy sales tactics), then this will be the most important podcast episode you listen to today.

• The reason being “bad” at marketing is not your fault

• The key thing to learn from the “Big Guys”, like Massage Envy, Elements, and Massage Heights

• The Biggest Mistake That You Can Avoid To Make Sure That Your Marketing Doesn’t Turn Into A Complete Waste Of Your Time, Energy, and Money.

• The 3 Core Things Successful Private Practitioners Have Figured Out (That Struggling Therapists Have Not)

• How a “group discount” company caused a therapist to end up in the hospital

• The 2 Types of massage therapists out there (and what separates them)

• What it is that allows some massage therapists to thrive, while others have to struggle

• Why advice from older therapists is sometimes wrong or misleading

• What younger & newer therapists are focusing on that isn’t helping their business

• How The Right Brothers Invented The Worlds First Flying Vehicle (And What It Has To Do With Saving You Lots Of Time, Energy, And Money)

• What the top practice owners are NOT doing in their business.

• The unfortunate truth that no self employed massage therapist wants to hear.

• The only 3 things that matter when it comes to attracting massage clients

• What to do if you’re not seeing as many clients as you’d like

This is a solo episode! Darryl “DJ” Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

----------------

You're listening to Massage Marketing & Growth! The place for massage therapists to uncover the tips, tactics, & strategies necessary to attract high quality clients and grow to the next level.

Enjoy this massage therapy marketing podcast? Join the free community at www.massagemarketinggroup.com