The Scaling Wellness Podcast: Scale Your Massage Business

Have you ever dreamed of starting your own massage school—but felt overwhelmed by the idea of burnout, endless paperwork, or not knowing where to start? This episode is for you.

Today on the Scaling Wellness Podcast, I'm sitting down with Lindsay Juarez, founder of Mindful Massage Academy. Lindsay isn't just a successful massage school owner—she's someone who's figured out how to grow her business while staying grounded, aligned, and not working 24/7.

In this episode, Lindsay pulls back the curtain on:

• What it really takes to launch a massage school today (without losing your mind in the process)

• How she built a mission-driven school that balances heart, structure, and sustainability

• Her approach to boundaries, energy, and avoiding the burnout so many owners face

• What most new school owners get wrong—and what to focus on instead

• Why leading with intention and community can be your biggest asset

Whether you're a massage therapist with a big vision or an educator ready to create lasting impact, Lindsay's journey will leave you inspired—and equipped—with real-world wisdom.

🎧 Tune in now to learn how to build something powerful, purposeful, and profitable—without burning out along the way.

Check out Lindsay's website: https://www.lindsayjuarez.co/

Her social media page:

https://www.facebook.com/mindfulmassageacademy

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

What happens when you combine a Ph.D.-level scientist's brain with a passion for personal training, birth work—and business strategy? You get Laura Jawad, today's guest on the Scaling Wellness Podcast and someone you absolutely need to know.

Laura is a personal trainer and birth doula-turned-SEO strategist who's built not one, but two fully booked-out practices by mastering the art of SEO. She's now on a mission to help women and service providers stop relying solely on social media and start showing up at the top of Google—so their dream clients can find them with ease.

In this episode, Laura breaks down:

• How SEO helped her fill her practice without dancing on TikTok or chasing algorithms

• What most wellness providers are doing wrong with their websites (and how to fix it)

• Her simple approach to getting found by the right clients online

• Why you don't need to be tech-savvy or have a big team to start ranking

Whether you're brand new to SEO or looking to finally get serious about your website visibility, Laura's insights are clear, actionable, and deeply empowering. If you're ready to grow your wellness business without burnout, hustle, or paid ads—this episode is your roadmap.

Tune in now to discover how showing up on Google can book out your business!

Check out Laura's website: https://www.laurajawadmarketing.com/

Her social media page:

https://www.instagram.com/heylaurajawad

SEO Simplified: laurajawadmarketing.com/scaling-wellness

How To Use ChatGPT To Write Schema Markup For Your Website:

https://www.laurajawadmarketing.com/blog/how-to-use-chatgpt-to-write-schema-markup/

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Hey, DJ here! Let me ask you a question—how many people have walked through your doors, loved your service… and then never come back?

If you've been focused on getting new clients, but ignoring the goldmine of people who already know, like, and trust you—this episode is your wake-up call. Reactivating past clients is one of the easiest, fastest, and most affordable ways to grow your wellness business… and yet so many owners aren't doing it.

In this episode, I break down:

• Why reactivation marketing beats chasing strangers (almost every time)

• The key reasons clients don't come back—and how to fix it

• How to reconnect without feeling spammy or salesy

• Simple scripts, strategies, and tools to get clients booking again this week

You don't need a fancy ad campaign. You don't need to offer a discount. You just need to show up the right way and remind them why they loved you in the first place.

Let's breathe life back into your business, starting with the people who said "yes" once.

Tune in now!

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Trying to book more clients? Visit www.bookyourteamsolid.com to get access to the course.

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Hey, DJ here—and today, we're talking about something real. If you've ever caught yourself saying, "I just don't have the time" or "I can't afford to grow my business right now," this episode is especially for you.

I know what it's like to feel stretched thin—emotionally, financially, and mentally. But here's the truth: building a successful wellness business doesn't always start with having more time or money. It starts with shifting how you think, plan, and prioritize. In this episode, I'll show you how to move forward—even when your resources feel limited.

We'll unpack:

• Why "no time" and "no money" aren't the real problem (and what is)

• What you can do right now with the energy, capacity, and budget you already have

• The low-effort, high-impact strategies my clients use to grow even during their busiest, most cash-strapped seasons

• And how taking imperfect action today can unlock momentum for tomorrow

So if you've been waiting for the "perfect time" to grow your business… this is your wake-up call. You don't need more to get started—you just need a better plan. Let's get into it. 🎧

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

We've got a powerhouse in the house! In this episode of the Scaling Wellness Podcast, I sit down with none other than Shari Aldrich—Massage Business Coach, 2x Massage School Owner, Massage Therapy Hall of Fame Inductee, and the expert currently helping massage schools grow, scale, and thrive.

Shair has been in the game for over two decades. In that time, she's built multiple successful massage schools and now dedicates her time to helping massage school owners and educators scale their businesses with clarity and confidence.

We dive deep into:

• What it takes to run and grow a successful massage school in today's climate

• The difference between teaching massage and building a business that lasts

• The biggest challenges she sees school owners facing (and how to overcome them)

• Her take on the mindset shifts massage professionals need to grow into true business owners

• And the legacy she's working to leave behind for the next generation of industry leaders

Whether you're a solo practitioner, a school owner, or dreaming of building something bigger, Shair's insights will absolutely light a fire in you.

🎧 Tune in and soak up the knowledge from one of the greats. You'll walk away inspired, motivated, and ready to take your next big leap.

Check out Shari's website: https://sharialdrich.com/

Her social media page:

https://www.instagram.com/shari_aldrich/

Her stand-up comedy video link

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Ever feel like you're stuck in the same place with your business, wondering what it takes to break through to the next level? In this episode of the Scaling Wellness Podcast, I'm breaking down the four distinct stages of growing a wellness business—so you can identify exactly where you are, what's holding you back, and how to push forward with confidence.

I'll walk you through each stage, from the early grind of being a solo practitioner to building a fully scalable, thriving wellness business. You'll learn the common challenges at each phase, the mindset shifts required to level up, and the key systems that separate struggling owners from those who scale successfully.

If you're ready to stop feeling stuck and start making real progress toward a business that supports your life (instead of running you into the ground), this episode is for you. Tune in now and let's map out your path to the next stage of growth!

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

Do you ever feel like no matter how much you check off your to-do list, you're still not getting ahead? You're busy all day, but your business still feels stuck? In this episode of the Scaling Wellness Podcast, I'm breaking down why traditional to-do lists might actually be slowing you down—and what you should be doing instead to create real momentum in your business.

I'll share the mindset shifts and strategies that have helped my clients move past the endless cycle of "busy work" and start making meaningful progress. It's not about doing more—it's about focusing on the right things that will actually grow your business, free up your time, and help you scale without burning out.

If you're ready to stop spinning your wheels and start seeing real results, this episode is for you. Tune in now and learn how to ditch the never-ending to-do list and start making powerful, strategic moves in your wellness business!

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Want to build a wellness practice that gives you both TIME and MONEY? Learn more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

What if I told you that spending just 30 minutes on documentation could completely change the way your business operates? In this episode of the Scaling Wellness Podcast, I'm breaking down why documentation isn't just some boring admin task—it's the key to reducing chaos, scaling your business, and finally getting some breathing room as an owner.

I'll walk you through the simple but powerful ways documentation can streamline your operations, make training your team easier, and ensure your business runs smoothly without you having to micromanage every little thing. Whether it's step-by-step procedures, client workflows, or team expectations, having things written down is the secret weapon to long-term growth and sanity.

If you're tired of repeating yourself, constantly putting out fires, or feeling like your business falls apart the second you step away, this episode is for you. Tune in now and learn how just 30 minutes of documentation can set you up for massive success!

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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness

We're shaking things up! After a stretch of solo episodes, we're back with a powerful interview that you won't want to miss!

In this episode of the Scaling Wellness Podcast, I sit down with Krista Dicks, an experienced wellness entrepreneur who turned her passion into a thriving business. Her story is one of resilience, smart decision-making, and the willingness to evolve beyond just being a hands-on practitioner.

Krista shares the biggest lessons from her journey—how she built her business from the ground up, her leadership challenges, and the mindset shifts that helped her scale successfully. We talk about the struggles of transitioning from solo practitioner to business owner, why hiring the right team is crucial, and how she set up systems that allowed her business to grow without burning out. She doesn't hold back on the real struggles, the mistakes she made, and what she'd do differently if she had to start over.

If you've ever wondered what it takes to build a successful wellness business beyond just working with clients, this episode is packed with insights that will leave you craving more. Tune in now and learn how to take your practice to the next level!

Check out Krista's website: http://www.theradicalrmt.com/

Her social media pages:

https://www.facebook.com/theradicalrmt/

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Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at www.scalingwellness.com

Schedule Your No-Cost 1:1 Strategy Call: www.scalingwellness.com/chat

Follow us on Instagram: www.instagram.com/scalingwellness