We examine a school bus shooting in Pennsylvania, how the federal BUILD 250 Act would cut Safe Streets and Roads for All funding, and transportation's role in student absenteeism.

Speaker, author and branding expert Bruce Turkel shares why it's important for school bus operations to build a brand in an age of increasing multi-modality, discusses leveraging emotions over facts to reach the right audience, and previews his musical STN EXPO West training in July.

Read more about operations.

Episode sponsors: Transfinder, School Radio.