My guest this week is Dr. Gustav Kuhn who was a professional magician and went on to earn his PH.D in psychology. He is now a Reader at Goldsmiths University of London and Director of the MAGIC-Lab (Mind Attention & General Illusory Cognition). He is one of the pioneering researchers in the Science of Magic and President of the Science of Magic Association. His latest book is called “Experiencing the Impossible: The Science of Magic”.