Punk CX: Customer Experience Insights with Adrian Swinscoe

The science behind repairing trust - Interview with Professor Peter Kim


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Today’s interview is with Dr. Peter Kim, Professor of Management and Organization at the University of Southern California Marshall School of Business and author of a newly published book called How Trust Works: The Science of How Relationships Are Built, Broken, and Repaired. Peter joins me today on the podcast to talk about his new book, the different elements of trust, how we think trust operates and how most of us choose to trust in real life, why we're more likely to forgive what we perceive as a blunder in competence than a lapse in integrity and what we should do when trust is broken.

This interview follows on from my recent interview – The five barriers to digital transformation and a roadmap to overcome them – Interview with David Rogers – and is number 483 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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Punk CX: Customer Experience Insights with Adrian SwinscoeBy Adrian Swinscoe | Customer Experience Strategy Expert

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