In this episode, I interview Dr. Lisa Mueller, Associate Professor of Political Science, about the psychology and impact of activism.

Together, we explore what drives individuals to protest, how to assess and choose the right causes, and how personal values intersect with public action. Lisa reveals the science behind effective activism, from forming cohesive movements to balancing emotional engagement with rational strategy. For anyone looking to make a difference, this episode provides a roadmap for ethically and impactfully contributing to social change.

SHOWNOTES - 

00:00:00 - Guest and episode introduction

00:01:27 - Key drivers for activism

00:04:28 - Choosing the right cause

00:09:35 - Balancing emotional investment with strategic impact

00:12:35 - Social repercussions of activism

00:17:00 - Ethical considerations in protest

00:26:05 - Embracing intellectual humility in activism

00:29:30 - What causes polarisation + discourages healthy discussions

00:34:31 - Creating a Successful Social Movement

00:41:42 - Performative activism and digital movements

00:48:00 - Activism for introverts

00:53:40 - Lisa’s personal journey in activism

TRANSCRIPT - https://www.kratimehra.com/science-of-effective-activism-how-to-drive-real-change-lisa-mueller/

CONNECT WITH LISA MUELLER - 

Website - https://muellerlisa.com/

The New Science of Social Change by Lisa Mueller - https://www.penguinrandomhouse.com/books/757626/the-new-science-of-social-change-by-lisa-mueller/

Lisa's Research - https://muellerlisa.com/?page_id=14

MORE RESOURCES -

EmoPersona Quiz - https://www.kratimehra.com/emopersonaquiz/

Newsletter - https://www.kratimehra.com/newsletter/

For more, visit - https://www.kratimehra.com/experible/