Bestselling author and evolutionary psychologist Gad Saad is a pioneer in the application of evolutionary psychology to consumer behavior. He is a Professor of Marketing at Concordia University where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption for a decade. As a leading public intellectual, Gad writes and speaks about a wide range of ideas, including "idea pathogens" destroying logic, science, reason, and common sense. He hosts "The Saad Truth" podcast. Gad is the author of the international bestseller, "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense," "The Evolutionary Bases of Consumption," "The Consuming Instinct, Evolutionary Psychology in the Business Sciences," and numerous scientific papers. His latest book is "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life," published July 2023. Follow Gad Saad: The Saad Truth podcast Website Twitter