"It doesn't matter how you get there. It doesn't really matter if you're not using the font that you should be using because somebody thinks it's good. You just have to be firm on your intuition."

This episode of the Creativity for Sale podcast hosted by Radim Malinic features an inspiring conversation with Emmi Salonen, a designer and happiness facilitator. ~

They explore the transformative power of creativity in personal and professional lives, touching on themes of micro-passions, positive creativity in design, and the science of happiness. 

Emmi shares her journey from the inception of her creative career, the influence of Finnish design culture, her experience at Fabrica, and her eventual burnout that led to a year-long sabbatical. 

This sabbatical birthed her unique approach to fostering creativity and well-being through what she terms as a Creative Ecosystem, comprising five core input areas: Connection, Wonder, Pause, Movement, and Joy. 

The discussion delves deep into how these elements can help avoid burnout and maintain a joyful, sustainable creative practice. Emmy’s story acts as a beacon for creatives everywhere, encouraging the integration of personal well-being with professional creativity.

Key Takeaways:
1. 'Micro passions' and the transformational power of positive creativity in design. 
2. Insights into the career journey and burnout experience of Emmi. 
3. The importance of finding creative identity and fostering meaningful connections in the design world. 
4. Creating a framework for creativity to prevent burnout and ensuring productivity. 
5. Emphasizing a mindful approach to creativity, wellbeing, and maintaining purpose in the industry.

Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business

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