We've all heard the advice to "tell more stories" in sales and marketing. But how do you craft narratives that genuinely persuade? Bill's guest is David Garfinkel, author of "The Persuasion Story Code," who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You'll learn how to identify the key story elements - problem, obstacle, solution, result - and weave them into tight tales that drive action.

Be sure to join Bill LIVE every morning at 8:30 AM EST on LinkedIn. Go here to connect with him now: http://linkedin.com/in/billcaskey

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Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at [email protected].

If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training