The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Today's episode is about an American Success Story going back more than 40 years that we can apply today.  Do you want a cookie?

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Little things mean a lot and that includes how you handle phone calls.

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No, I'm not about to get political, instead, I'm putting on my marketing hat and sharing some lessons that we can apply to your business.  One is something politicians do, and the other is something they don't do.

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Fall Sports Season is HOT, How can your business team up the season?

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Let's look at the reality of how people get their music and what it means for businesses that want to gain new customers.

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My annual update on WOWO radio and rating information for this fall has some great news for businesses that advertise on WOWO.

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Podcasts seem to be the hottest "New Thing", but what's even hotter? Talk radio.  Here's why...

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Do people understand the meaning behind your words?

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Proctor and Gamble abandoned radio and relied on "New Media" along with TV until they realized the ROI was just not there and they were losing market share.  I met the man who brought P & G back to radio and he's got tips we can apply to our local businesses too.

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A message to the people in charge of other people.

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