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The Scott Howard Genuine ScLoHo Media and Marketing Podcast
By WOWO / Federated MediaBusiness
The Scott Howard Genuine ScLoHo Media and Marketing Podcast episodes
- 331 ScLoHo Podcast CULTURE IS THE KEY
What are you doing to intentionally build your culture?
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7 min - 330 ScLoHo Podcast FIRST ON RACE DAY
There is a HUGE advantage in being first and as was demonstrated in this year's Indy 500, everything matters to determine where you rank. We're going to apply that to marketing today.
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6 min - 329 ScLoHo Podcast COMPOUNDING YOUR BRAND
How to overcome the short attention spans we all have
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5 min - 328 ScLoHo Podcast FEATURES VS BENEFITS
What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.
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5 min - 327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS
Revisiting a basic lesson from over 100 years ago....
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5 min - 326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE
What marketing lessons can we learn from the recent eclipse? Take a listen.
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4 min - 325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS
Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...
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7 min - 324 Pitfalls of Pinpoint Targeting ScLoHo Podcast
From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.
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5 min - 323 No Quick Fix ScLoHo Podcast
Time and distance. Combining a trip to Washington DC with a marketing lesson.
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4 min - 322 ScLoHo Podcast Older and Wiser
Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.
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6 min
About The Scott Howard Genuine ScLoHo Media and Marketing Podcast
From the publisher's feed
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on…
honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.