The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Communication is going to be the key this year for your business and making sure everyone is on the same page is critical.  Here are some "first steps".

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Beware of marketers that overpromise or take credit for stuff they didn't really do.

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Let's look at ideas to make the new year even better than last year...

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It's birthday week and I have a gift of resources for you.  Here's the links I mention at the end:

Sales Leadership: Mike Weinberg.  I've read three of his books and was a regular listener to his podcast when I was a sales manager.  I was part of his launch team for his latest book, First Time Manager: Sales.  Check him out here: https://mikeweinberg.com/  

Marketing guru Seth Godin.  A thought leader and I see he also has a podcast that I'm going to subscribe to:  https://www.sethgodin.com/   

Roy H. Williams, aka The Wizard of Ads, besides his books on marketing, he publishes a weekly newsletter called the Monday Morning Memo that includes a rabbit hole that often is fun and intriguing. http://www.rhw.com/youll-laugh-youll-cry/ is the link to his books and here's the link to his MMM: https://www.mondaymorningmemo.com/

Art Sobczak has sales books that I've bought along with a podcast and blog at: https://businessbyphone.com/

There are three others that I'm going to recommend that had an impact on me 20, even 30 years ago:

Harvey MacKay https://harveymackay.com/   Harvey's first two books on sales were so influential that my first year as sales manager I gave my team their own copy of them for their own use.

Trout & Ries.  Al Ries and Jack Trout launched a series of books on Branding and Marketing in the 1970's that I discovered when I started in the ad world in 1986.  Al passed away just last year and his partner and daughter continues his work. https://www.ries.com/books/

The last recommendation is a book that I re-read every few years as a reminder of how to approach sales. Frank Bettger penned the book How I Raised Myself From Failure to Success in the 1940's and here's an Amazon link: https://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X 

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A conversation about radio and road time and what this means for local businesses wanting to invite our listeners to become their consumers.

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It's Spending Season!

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Combining some old fashioned but not out dated wisdom with the advertising options of today is a winning game plan.

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In this "instanf" world, the best things usually take time.  We call it building momentum and we're going to talk about why it works today.

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This week, we look at the internal workings of your company and how to be a better leader.  The payoff will manifest itself in your customer relations.

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I'm back with weekly updates and we're going to kick things off with facts versus emotions.   I've also got a resource for you to improve your customer relationships.

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