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The Scott Howard Genuine ScLoHo Media and Marketing Podcast
By WOWO / Federated MediaBusiness
The Scott Howard Genuine ScLoHo Media and Marketing Podcast episodes
- 281 ScLoHo Podcast The Demise of the Newspaper
How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
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6 min - 280 ScLoHo Podcast Make The Right Adjustments
Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
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8 min - 279 ScLoHo Podcast WOWO's Baby Boomers Still Want to Spend Money With You
An update on misconceptions from a story I first published in 2016.
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8 min - 278 ScLoHo Podcast Getting Personal with August Reflections
We're taking a week off from my usual media and marketing talk to do some personal reflections.
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6 min - 277 ScLoHo Podcast How To Build Instant Trust For Your Business
Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
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10 min - 276 ScLoHo Podcast Are You Trust-Worthy
These days you have to Earn Trust, it's not automatic.
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7 min - 275 ScLoHo Podcast Word Of Mouth With A Bigger Mouth
It's rare and phenomenal. And in Fort Wayne Indiana, it's unique to WOWO Radio.
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7 min - 274 ScLoHo Podcast Human Relationship Marketing in a Nutshell
An example of an ad campaign that uses Human Relationship Marketing Principles and one that ignores them.
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5 min
About The Scott Howard Genuine ScLoHo Media and Marketing Podcast
From the publisher's feed
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on…
honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.