The Search Economy

CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated topics for clients. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO.  She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. 

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. 

In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.