Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing.

We discuss:

- The key concepts of search

- What to look for when you think about buying a website

- Rap

- Rap

- Rap

- How strategists can use search in their non-search work

You can find Michael here:

http://www.twitter.com/ipullrank

http://www.ipullrank.com

---- Internets:

YouTube: http://bit.ly/2Ji3zNt

Community: http://www.sweathead.co

Twitter: http://www.twitter.com/markpollard

Instagram: http://www.instagram.com/markpollard