The Second Draft

"Can I build my design business without showing my face?" It's one of the questions Caroline hears most from interior designers. The hard truth is that clients aren't hiring your portfolio. They're hiring the person they trust with their home and their money.

In this episode, Caroline explains how marketing your business is different from becoming an influencer, what your audience needs to know in order to invest with you, and debunks designers' beliefs around marketing. 

You don't need to become a content creator. You need to become a recognizable authority. Start here.

Ready to put this into practice? The Content to Clients Sprint starts this week. You'll get weekly group lessons, hot seat audits of your content, content challenges, and a group Slack, so you're learning and posting at the same time. DM Caroline "CONTENT" on Instagram to get the details and join while you can.

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Caroline Klein Website

There’s a lot of noise online about what it takes to grow a successful design business. Fancy credentials. Viral content. A perfectly curated brand. Years of experience before you’re “allowed” to charge premium prices.

This episode proves otherwise.

Today, I’m joined by Emma Feeheley, founder of Sunday & Co. Interiors, who launched her virtual interior design business in January 2026 and is already fully booked and on track for her first five-figure month.

Connect with Emma:

TikTok: @sundayandcointeriors
Instagram: @sundayandcointeriors

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Caroline Klein Website

In this episode, I’m exposing myself a little and walking you through a real SWOT analysis of my design business: the strengths, weaknesses, opportunities, and threats I’m seeing in my own business.

We’re talking about everything from AI and the changing landscape of social media…to the strengths that have helped me build a multiple six-figure business and the blind spots I know I still need to work on.

This episode is part business strategy, part honest reflection, and part reminder that even experienced entrepreneurs need to regularly step back and evaluate what’s working, what’s not, and where they’re headed next.

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Caroline Klein Website

You can be busy all day and still not move your business forward.

In this episode, I’m breaking down the difference between productive activities (the ones that feel good, look impressive, and keep you in motion)… and needle-moving activities (the ones that actually drive clients, revenue, and real growth).

Because answering emails, tweaking your website, and reorganizing your project files might feel productive—but they’re often just keeping you safe.

If you’ve ever ended a workday feeling exhausted but wondering what you actually accomplished, this episode will shift how you think about your time. 

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Caroline Klein Website

A behind-the-scenes audio drop from inside The Workspace on the difference between true misalignment and the kind of discomfort that comes with growth. If you’ve been questioning whether you’re off track or just doing the necessary work, listen in!

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Caroline Klein Website

In this episode, Caroline breaks down the difference between “you marketing” and “them marketing”—and why this one shift changes everything when it comes to attracting better clients, building trust, and actually converting your content into sales.

If you’ve been posting consistently but not seeing results, this is the perspective shift you’ve been missing.

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Caroline Klein Website

Caroline just got back from her first business retreat and is sharing her biggest takeaways. 

In this episode, she shares the biggest shifts that came out of the room (raised standards to identity-level growth) and the subtle ways she realized she may have been playing smaller than she’s actually available for.

She dives into the power of proximity, what real expansion feels like, and why getting in the right room can change everything.

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Caroline Klein Website

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Caroline Klein Website

Before you spend $30K on SEO, paid ads or outsourcing your marketing, dial this in first.

More traffic won’t fix a message that doesn’t convert, and unfortunately I see interior designers make this mistake all the time.

In this episode, I break down what actually activates your audience, why more leads won’t solve your problem, and how to refine your messaging so your marketing actually works.

Because if it’s not converting now… it won’t convert at scale.

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Caroline Klein Website

In this episode, I’m sharing the story behind the rebrand from The House Call Podcast and Caroline Klein Design and why this felt like the right moment to close the first chapter of my business and start writing the next one.

We're talking about what the early years of building my design business really looked like, the lessons that chapter taught me, and how I knew it was time to evolve the brand into something bigger.

Because sometimes the version of your business that got you here isn’t the version meant to take you where you’re going next.

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Caroline Klein Website