Exploring gamification for your product or org? Let's chat → professorgame.com/chat

We dive into the fascinating overlap between product thinking and gamification. By bridging Marty Cagan's product discovery mindset with the Octalysis framework, we uncover how to build not just functional products — but ones users love coming back to.

Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

Links to episode mentions:

• Some public references to the Octalysis Framework and the process discussed:
  • The Strategy Dashboard for Gamification Design
  • Using the Octalysis Framework to Understand What Game Design Techniques to Use
  • Intro to the Battleplan Spreadsheet within Octalysis Design
• References to Marty Cagan and his works and principles through Silicon Valley's Product Group (SVPG):
  • Principles
  • Discovery vs. Delivery
  • Markers of an Empowered Product Team: A Talk by Marty Cagan
  • The Product Discovery Plan

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• Let's chat about your gamification project
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