Everyone always wants to know the secret or the top 4 steps to getting the best work out of your agency. As we planned this podcast episode, we originally wanted to give tips or tricks to get great creative work. But as we sat down to talk about what we’ve learned from our best work and our best clients, there was only one common denominator: Trust.

The only way to get the best work out of your agency is for you to trust them and for them to trust you back. Trust leads to more creative work, more on brand work, and more effective work. When there’s trust in the relationship, your agency feels safe and motivated to push the creative envelope.

In this episode of “Death to the Corporate Video,” we discuss why trust is essential in the agency-client relationship, how to find an agency you can trust, and how to develop trust as you work together. Metaphors include airline pilots and those death traps known as hot air balloons.