<p>On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.</p>

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.

<p>On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment &amp; consistency.</p>

The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

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This weekly podcast was born out of two things we enjoy – talking about influence &amp; persuasion and drinking really good beer (sorry, we don’t consider Budweiser &amp; Miller Lite good beer).

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The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers

The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers

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