The episode focuses on the importance of generating leads for a business and provides tactical tips on how to do so. The host defines a lead as a conversation started with the right person and emphasizes the need to have more conversations with the right people. The lack of leads can lead to desperation, decreased revenue, and overlooking higher value opportunities. The episode suggests starting with referral leads and provides a step-by-step process for getting 10 referral leads within a week. Referral leads are seen as warm leads with higher conversion rates and longer customer retention.

TAKEAWAYS

FOLLOWS

Caleb https://www.instagram.com/calebinvesting/

⁠Aaron https://www.instagram.com/aaroninvesting/

CHAPTERS

00:00 The Importance of Generating Leads

01:45 The Consequences of Not Having Enough Leads

04:21 The Need to Increase Leads

08:20 Starting with Referral Leads

12:32 The Dream Client Interview Strategy

KEYWORDS

leads, business, entrepreneurship, conversation, tactical tips, referral leads, conversion rates, high paying,

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