Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions.

Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way.

In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest:

• Organic Authority Building – How to create content that gets seen and sparks engagement
• Thought Leadership Ads – The secret to running high-impact ads at a fraction of the cost
• The 3-Stage Funnel Approach – A proven method to warm up cold prospects and drive more conversions

Plus, we’ll reveal the top mistakes people make with LinkedIn Ads and how to avoid wasting money on campaigns that don’t convert. If you’re serious about using LinkedIn to grow your business, this episode is packed with insights you can’t afford to miss!

To guide us through all of this, I’m joined by AJ Wilcox, one of the world’s leading LinkedIn Ads experts. AJ is the founder of B2Linked, a LinkedIn Ads-only agency that has managed over $150 million in ad spend and worked with five of LinkedIn’s top ten spending accounts. He’s spoken at 80+ industry events, been featured on over 200 podcasts, and hosts The LinkedIn Ads Show, where he shares expert strategies for LinkedIn success. Beyond marketing, he’s a triathlete, a redhead, and drives a ridiculously fast go-kart as his company car—so you know this conversation is going to be a fun one!

Links:

• https://predictableprofits.com/
• https://www.youtube.com/@PredictableProfits
• https://www.facebook.com/PredictableProfits
• https://www.linkedin.com/company/predictable-profits/