Founder's Story

The Secret to Scaling a Values-Driven Business (from a Surgeon Who Did It) | Ep 237 with Dr. Charles Ruotolo Founder of Total Orthopedics & Sports Medicine


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Dr. Charles Ruotolo is more than a surgeon—he’s a systems thinker reshaping how we experience healthcare. In this episode, he shares how he built Total Orthopedics & Sports Medicine into one of the most respected orthopedic practices in the New York metro area, while leading innovation in urgent care access, AI integration, and patient-centered longevity services.

Key Discussion Points:

  • Why most injuries after 40 stem from one overlooked mistake

  • The mindset, repetition, and humility behind surgical mastery

  • Building Total Orthopedics & Sports Medicine like a five-star hotel

  • The strategic rollout of Total Ortho Express urgent care locations

  • How AI and virtual surgery are transforming the operating room and front desk

  • Creating Total Wellness: a proactive center focused on aging and vitality

  • Lessons on scaling a physician-first, patient-obsessed practice

    Takeaways:

    • Repetition and outcome-tracking are what separate good surgeons from great ones

    • A thriving practice puts physician well-being and patient experience at the center

    • The best business moves in healthcare are often the most human ones

    • Technology should empower—not replace—the doctor-patient relationship

      Closing Thoughts:
      Dr. Ruotolo isn’t just treating injuries—he’s building a new healthcare model from the ground up. One rooted in empathy, speed, innovation, and trust. In a world of waitlists and red tape, his work is a blueprint for how medicine can—and should—evolve.

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      Founder's StoryBy IBH Media

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