This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.

Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed. 

She found it. 

Learn what the secret trigger of every client crisis. 

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

Follow me on Substack → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Want more PR + Crisis Management insights?

• Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson
• Work with Molly: https://www.mollymcpherson.com/

Follow & Connect with Molly:

• https://www.tiktok.com/@mollybmcpherson
• https://www.instagram.com/molly.mcpherson/
• ...