This is the only thing you have to fear in a crisis. Listen as crisis and reputation strategist Molly McPherson explains what is at the heart of every crisis.

Recorded late on a Friday— moments after her meeting with a client in crisis— Molly checked out the national news headlines looking for a Friday news dump. She wanted to find the common theme between what she heard on that client call and what that headline story revealed. 

She found it. 

Learn what the secret trigger of every client crisis. 

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