Welcome back to Stories from the River. Today we continue our journey behind the scenes of the Ashley's 'Right to Win' Product Knowledge Boot Camp that was held at the Pineville Flagship Store this October. This time, Heather Greenwood, Broad River's Director of People sits across from Kaylee Kirchner, Ashley's AFI trainer.

To start, Kirchner's love and dedication to her craft shine through the episode as she enthusiastically describes what she most enjoys about these trainings (spoiler alert: it's everything!). In all seriousness, Kirchner reveals the origin of the boot camp program, how it came to be, and why it's called "boot camp", its evolution through the years, and her personal experience with it.

She also highlights the passion and drive she found inside Broad River Retail during both 2025 boot camp trainings. She celebrates the unique culture she notices every time she's here and reflects on how Memory Makers experience the training - with a desire to learn, improve, and elevate their product knowledge beyond expectations.

Greenwood and Kirchner truly connect to one another this episode, exchanging success stories from the bootcamp, and light bulb moments of increased confidence amongst the Memory Makers, and the consistent emphasis on improving personal growth and knowledge about Ashley Furniture's competitive advantage.

Enjoy this incredibly delightful episode, and if you're ever interested on becoming a Memory Maker, listen in to some behind the scenes advice from an absolute professional in the industry.

This episode on YouTube: https://youtu.be/qrxV5jsdv68

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